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30 Apr 10 Creating Website Content That Drivers Visitors Mad

Written by: bikram

Yes, this is not a myth, nor is it a magic. Many webmasters know the secret, and after reading this you too will be in possession of this knowledge.

There is only one thing that significantly affects the conversion rate of visitors into customers. No, it is not the layout or a design or cool graphics or awe-inspiring animation. It is the website copy that makes the conversion rate surge up or dive down. High-converting website copy follows a set of principles which I am going to share here.

Secret of high-converting website copy

Magic Headline

Some headlines work better than others. Most of the people err here. When it comes to writing headline for a post, all they do is write whatever first comes to their mind and use it as title. What possibly could be worse than this — not writing the copy at all?

Do not commit this mistake. Think hard before writing a headline. I will suggest you to write 10-15 versions of a headline before choosing any one.


USP stands for Unique selling proposition. In the beginning, you would like to know what is that one thing that you would want to talk on a webpage. Do not build too many selling propositions in a web page. This will confuse your audience. Yes, even two is too many in this context.


Your copy should not waver. It should be laser focused on the promise it is attempting to deliver on. Do not let is waver even for one word. Keep your audience and its needs in mind when writing copy. Use your audience’s language to communicate.

Descriptive copy

Copy that builds on the promise made by the headline converts better. Do not just write anything on your web page — you can do that but you should not — as it will dilute the effect of the proposition made in the headline.

Tell story

People do not care about data and stats as much as they care about story. Tell them anecdotal tales and they will believe you. Give them data and they will yawn.

These are some of the principles of copy writing, which you should include in your writing to make your web page convert like crazy.

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