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06 Mar 11 Mistakes to be Avoided while making and Delivering a PowerPoint Presentation

PowerPoint aided presentation is an integral part of formal presentation before the audience. It not only enhances depth of the presentation but also brings many more things on table like – easy to understand flowcharts and graphics, constant textual reminder, short and easy to comprehend points, sum up checklists towards end, a compact understanding of the entire topic. But while preparing and delivering a PowerPoint presentation speaker often loses focus and commits several notable mistakes. Don’t repeat these mistakes.

Too much of text

We are often tempted to overstuff our PowerPoint slides with too much of text and long paragraphs. Don’t forget presentation is all about putting points on slides and narrating or elaborating them in detail verbally. Don’t suffocate your presentation with too much of text. No one is interested in reading long texts. So write in bullets or points. Elaborate those verbally. Make sure you leave blank space in your slides.

Too much of animation

Many presenters love to show off their technical skills by animating each line or graphic of the slides. Remember, simplicity always sells. Don’t let the whoosh sound of your presentation distract the audience. It’s highly annoying when repeated. Keep slides simple, minimalistic, and elegant. Don’t animate each and every text or header or graphic element in it. Too much of rotation, blinking, floating, swinging of elements worsen a good content. Don’t use those animated sounds which are highly disturbing.

Baseless data

Presenters often put factual data, without mentioning the source. It’s a strict ‘no no’. Never put facts and figures, graphs without mentioning its source. No data seems authentic and valid without the source mentioned. People may doubt credibility of your presentation.

Reading out from the slides

Often presenters are seen doing nothing, but simply reading out whatever is there on the PowerPoint slide. It not only bores the audience, but also doesn’t add any value to the entire presentation session. You can add substantial value to a presentation only when you give your valuable inputs besides reading out from the slides alone. It also shows presenter’s lack of confidence, public speaking fear and lack of knowledge.

Make sure you avoid these mistakes.

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30 Apr 10 Creating Website Content That Drivers Visitors Mad

Yes, this is not a myth, nor is it a magic. Many webmasters know the secret, and after reading this you too will be in possession of this knowledge.

There is only one thing that significantly affects the conversion rate of visitors into customers. No, it is not the layout or a design or cool graphics or awe-inspiring animation. It is the website copy that makes the conversion rate surge up or dive down. High-converting website copy follows a set of principles which I am going to share here.

Secret of high-converting website copy

Magic Headline

Some headlines work better than others. Most of the people err here. When it comes to writing headline for a post, all they do is write whatever first comes to their mind and use it as title. What possibly could be worse than this — not writing the copy at all?

Do not commit this mistake. Think hard before writing a headline. I will suggest you to write 10-15 versions of a headline before choosing any one.


USP stands for Unique selling proposition. In the beginning, you would like to know what is that one thing that you would want to talk on a webpage. Do not build too many selling propositions in a web page. This will confuse your audience. Yes, even two is too many in this context.


Your copy should not waver. It should be laser focused on the promise it is attempting to deliver on. Do not let is waver even for one word. Keep your audience and its needs in mind when writing copy. Use your audience’s language to communicate.

Descriptive copy

Copy that builds on the promise made by the headline converts better. Do not just write anything on your web page — you can do that but you should not — as it will dilute the effect of the proposition made in the headline.

Tell story

People do not care about data and stats as much as they care about story. Tell them anecdotal tales and they will believe you. Give them data and they will yawn.

These are some of the principles of copy writing, which you should include in your writing to make your web page convert like crazy.

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