23 Dec 10 Tips for Website Content Writing
It’s not only web design which counts but the content too. Web design may give a good feel about the website and draw attention in the beginning, but if it lacks good content people will leave it immediately and won’t refer to it again in future. Web content writing is very important task to captivate visitors in a website, since poor content takes only few minutes to make the visitor bid adieu forever. Don’t forget even one single line of trash write up can spoil a reader’s mood. Be very careful while crafting web content. Here are few simple tips for your help.
Keep it simple and relevant
Simplicity is the key to success of web writing. Unless your message is well comprehended by all, the whole purpose of writing will go in vain. Keep it simple yet strong, crisp yet impactful, creative yet relevant. No one is interested in reading pages after pages, so keep it short but powerful, including all important things you wish to communicate to your visitor. You can’t beat around the bushes and for the sake of creativity commit the mistake of losing focus. Stick to your topic, stay relevant.
It should be informative
Often web contents are seen repetitive, vague, and lacking concrete substance. But if a website is not informative, doesn’t convey anything meaningful even a good style of writing can go wasted. So, know what all to be included, what are the important points and include them all. Don’t beat around the bushes.
Make it tightly knit and avoid disconnection
Structure your write up properly, in a smooth flow moving from one thought to another. One sentence should be well connected to the next, but shouldn’t convey the same thing. A well-knit writing with a smooth flow will make reading pleasurable and beneficial for the reader. There shouldn’t be any disconnection. Many writers often use too many conjunctions to make the write up well-knit. But conjunctions show writer’s weakness. Instead, you may change paragraphs to convey different things.
Next time keep these few simple tips in mind while writing web content. It will be easier for you to craft captivating and effective web content.
Tags: Bushes, Concrete Substance, Conjunctions, Creativity, Few Minutes, Important Things, Mistake, Paragraphs, People, Poor Content, Sake, Simplicity, Single Line, Smooth Flow, Success, Trash, Web Content, Web Contents, Web Design, Website Content
30 Apr 10 Creating Website Content That Drivers Visitors Mad
Yes, this is not a myth, nor is it a magic. Many webmasters know the secret, and after reading this you too will be in possession of this knowledge.
There is only one thing that significantly affects the conversion rate of visitors into customers. No, it is not the layout or a design or cool graphics or awe-inspiring animation. It is the website copy that makes the conversion rate surge up or dive down. High-converting website copy follows a set of principles which I am going to share here.
Secret of high-converting website copy
Magic Headline
Some headlines work better than others. Most of the people err here. When it comes to writing headline for a post, all they do is write whatever first comes to their mind and use it as title. What possibly could be worse than this — not writing the copy at all?
Do not commit this mistake. Think hard before writing a headline. I will suggest you to write 10-15 versions of a headline before choosing any one.
USP
USP stands for Unique selling proposition. In the beginning, you would like to know what is that one thing that you would want to talk on a webpage. Do not build too many selling propositions in a web page. This will confuse your audience. Yes, even two is too many in this context.
Focus
Your copy should not waver. It should be laser focused on the promise it is attempting to deliver on. Do not let is waver even for one word. Keep your audience and its needs in mind when writing copy. Use your audience’s language to communicate.
Descriptive copy
Copy that builds on the promise made by the headline converts better. Do not just write anything on your web page — you can do that but you should not — as it will dilute the effect of the proposition made in the headline.
Tell story
People do not care about data and stats as much as they care about story. Tell them anecdotal tales and they will believe you. Give them data and they will yawn.
These are some of the principles of copy writing, which you should include in your writing to make your web page convert like crazy.
Tags: Animation, Audience, Conversion Rate, Cool Graphics, Copy Writing, Descriptive Copy, Design Graphics, Focus, Headlines, High Magic, Mistake, Myth, Possession, Unique Selling Proposition, Usp, Web Page, Webmasters, Website Content
The best DSL providers offer both reliability and speed.
Low cost and high quality provided by the top Website Hosting providers.
Meet Michael Fertik with Reputation.com.