As the name suggest, a persuasive letter is written with an intention to move the recipient in the certain direction. Writing and winning the reader can be both easy and difficult depending upon the nature of the letter, and the mood of the recipient. If the recipient is in positive frame of mind, and is likely to accept the proposal then even a weak logic and not-so-strong persuasive letter will be effective, but if the recipient is not likely to accept your proposal then it will need some convincing before the recipient agrees to the proposal. Writing this kind of persuasive letter takes some research and effort.
There is a certain structure you need to follow in order to build a strong argument that in turn will win over the recipient. Before discussing the structure of a persuasive letter, let’s first talk about the research objective. The following list will tell you what all you need to know before you can begin writing a persuasive letter.
Introduction: Introduce your product, services and request in this first paragraph. Outline the important changes in this new version.
Outline the benefits: The introduction paragraph should be followed by the paragraph that will talk about the benefit of the product, services and request you are making. In this paragraph write statements that will build case for you.
Call for action: Once the recipient knows about the benefit he will have by accepting your proposal, you need to tell him what you want from him, and what action he should take to help you.
Thanks: Thank your reader for the time he has devoted in reading the letter. Also include a conclusion in this final paragraph. The conclusion should be as forward thinking as it can be.
Tags: Address List, Anatomy, Benefit, Frame Of Mind, Intention, Introduction Paragraph, Logic, Nature, Objections, Paragraph Outline, Proposal, Recipient, Research Objective, Target Audience, Version Outline, Writing A Persuasive Letter