In the last post, we talked about the importance of a cover letter, and how much it can assist in getting an interview call. In this short article, I will talk about anatomy of a cover letter; about how one should go about crafting a cover letter.
Anatomy of a cover letter
A cover letter should not be more than one page long, and when I say “page” I mean “A4 size page”. Subdivide your cover letter into 3 paragraphs, and try to keep the cover letter within 350-400 words. The goal of your cover letter is to generate interest in the reader not to chock him to death with your uncontrolled biographical rattling.
Put name and address of recipient at the top on the left-hand side of the cover letter, and fold the cover letter putting names and address at the top.
Do not begin your cover letter with “To Whom It May Concern” as it will not concern anyone. Find the name of the person you are sending your résumé, and use his second name (family name) as salutation as in Dear Mr. Jones, or Dear Ms. Lloyd. If you fail to get name of the person who will read your cover letter than you can simply write Dear Sir/Madam.
Being this paragraph with writing why you want to work with the company followed by giving a brief introduction about yourself and talk about the academic qualification you have in brief (of course, I am assuming here that you fresher looking for your first job). Do not tell the reader everything you know. Say only as much as required to garner interest.
The second paragraph of your cover letter should consist of the things you learned while pursuing your highest degree, the degree on the basis of which you are applying for the job. Mention 5 to 7 key concepts that are relevant to the industry. Talk about cutting edge things that you learned.
Write how you can add value to the organization if you are hired. Just use 2-3 sentences to explain this.
You should sound confident while writing a cover letter, but avoid sound overconfident. You should sound sincere in seeking employment but never sound begging. It’s not good for health and morale. Be professional and sound like one. No one cares how you got that stain on your shoes. They just do not like stains.
Tags: Academic Qualification, Anatomy, Cover Letter, Cutting Edge, Dear Mr, Find Person, First Job, Key Concepts, Left Hand Side, Lloyd, Madam, Name And Address, Names, Paragraph, Paragraphs, Proper Salutation, Recipient, Step 1, Step 2, Step 6
As the name suggest, a persuasive letter is written with an intention to move the recipient in the certain direction. Writing and winning the reader can be both easy and difficult depending upon the nature of the letter, and the mood of the recipient. If the recipient is in positive frame of mind, and is likely to accept the proposal then even a weak logic and not-so-strong persuasive letter will be effective, but if the recipient is not likely to accept your proposal then it will need some convincing before the recipient agrees to the proposal. Writing this kind of persuasive letter takes some research and effort.
There is a certain structure you need to follow in order to build a strong argument that in turn will win over the recipient. Before discussing the structure of a persuasive letter, let’s first talk about the research objective. The following list will tell you what all you need to know before you can begin writing a persuasive letter.
Introduction: Introduce your product, services and request in this first paragraph. Outline the important changes in this new version.
Outline the benefits: The introduction paragraph should be followed by the paragraph that will talk about the benefit of the product, services and request you are making. In this paragraph write statements that will build case for you.
Call for action: Once the recipient knows about the benefit he will have by accepting your proposal, you need to tell him what you want from him, and what action he should take to help you.
Thanks: Thank your reader for the time he has devoted in reading the letter. Also include a conclusion in this final paragraph. The conclusion should be as forward thinking as it can be.
Tags: Address List, Anatomy, Benefit, Frame Of Mind, Intention, Introduction Paragraph, Logic, Nature, Objections, Paragraph Outline, Proposal, Recipient, Research Objective, Target Audience, Version Outline, Writing A Persuasive Letter
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