Current IT field related information

28 Nov 10 3 Thumb rules of an Advertising Campaign

A successful advertising campaign calls for great effort behind it, keeping in focus the objective to be met, creative aspect desired, media relevance. An advertising campaign is a series of advertisements adhering to same theme, run over a series of media. While making an advertising campaign, people should know its basic thumb rules.

Here are some guidelines for an advertising campaign.

Keep up the similarity

Keeping the theme same is very important, that’s what advertising campaign is all about. Start your advertising campaign with cracking the concept. Ideate a concept, which is truly out-of-the-box. Develop a theme. Don’t forget, this central theme will remain constant all over the campaign. Central idea of the campaign can’t change. Decide on what you wish to say and how you say that. If you have a headline, it will run everywhere. It will be a headline in print ad, a super in television ad and a voice over in radio advertisement. If you have coined a jingle, it will run across all the media too. If you have coined a specific mascot or character, it should be in every advertisement. Tonality, message will be same all over. If your brand seeks a celebrity endorser, make sure you utilize his presence across all media. It may cost more, but that’s rule of campaign, else campaign will fall flat.

Choice of media

An advertising campaign generally runs over a series of media like print, electronic, outdoor etc. Since an advertising campaign aims maximum visibility, brand exposure, awareness and preference it’s generally released over multiple media, making sure people watch it whether knowingly or unknowingly. So make sure you choose a wide variety of media for your ad campaign. Keeping the theme same, your advertisement’s dramatization may vary from one media to another. You may also choose POP media, transit media, specialty media, digital media and the like.

Time of release

Time of release of the advertisement campaign across all the media has to be on the same time, to cast the synergistic effect. Since an advertising campaign is launched to promote something new it comes in all media at the same time. Maximum exposure works magical for the brand.

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16 Jul 09 Tips For Attracting Employees

Anybody can attract new employees, whether through advertisements through the company, or a job board advertising campaign.  The problem is attracting a quality workforce, and that is not always very easy to do.  The real tactic you want to use is by knowing what to offer, so that the upper echelon of applicants will be attracted to your job opening.  For that it’s all about how you present the job offering.

Firstly you want to find out what the most common wage from opposing companies stands at, and match that pay level, so that you can remain competitive.  The most qualified applicants aren’t going to waste their time on a job that would pay them less than if they applied to an opposing company, to do the same job for more money.

Try to find some creative perks that you can offer your new employee hopefuls.  If you’re not a large company, obviously you’re probably going to have to get a bit more creative with what you can offer, but anything that you can manage will only be more positive for the job opening.  Anything that makes your company look better, no matter what you can offer, is always helpful for getting those more desirable applicants.

Make sure to show that there is plenty of room for growth within the company, and that if you work hard you can climb the ladder fairly quickly.  Employees need incentive to take a job and do well at that job, nobody wants to hit a glass ceiling shortly after taking a job, so make sure to outline the benefits your company offers through promotion opportunities.

Have some form of employee incentive program in place to encourage hard work even more.  By offering opportunities for employees to earn more money, or receive some sort of privileges you increase the team morale.  By increasing morale your team is going to work harder.  Showing potential applicants that these opportunities are available will entice them to apply to your company, opposed to a rival corporation.

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