27 May 11 How to Write an Effective Newsletter?

An effective newsletter is not just flawless English, error free grammar and mechanical style. It’s a lot more. A newsletter has to be interesting, relevant, and informative. Here are some useful tips for your help.

Content has to be powerful

Newsletter is totally dependent on its content and its relevance. Know what you wish to say, followed by the art of saying it. Know what you wish to convey in a specific month of the year. Suppose you are a restaurant owner and you wish to promote your mocktails during summer, then convey the same in that month’s newsletter. Pick up a topic each month and relate it to your product or service.

Know your audience

Define you target audience before starting with your newsletter. Know demography, psychographic construct of you audience. Knowing more about them will help you to develop content of the newsletter while keeping tone, manner, and mood of the newsletter apt. Suppose you are selling an anti-ageing crème to the middle aged women, you should know how to approach them, what should be your style of communication and the like. You can’t afford to lose their interest because of inappropriate style.

Claims come with research

Don’t make big claims without supporting source of facts. Do ample research before making statements. This way you will not land up into problems too. Include facts, statistics, graphs, expert opinions, quotes supporting your research. Such data always build credibility. But don’t forget to mention the source.

Interesting heading

It’s good headlines which instantly draw attention towards the newsletter. Make sure the headline is extremely hard hitting and catchy, evoking curiosity. To make newsletter easy to read break the content into few paragraphs with sub headings.

Audience friendly lingo

Make sure your newsletter has audience friendly, easily comprehensive language, which people can relate to. Avoid technical jargons, too long sentences.

Proofread is important

A newsletter filled with grammatical errors, spelling mistakes is highly avoided. Apart from the writer, ask someone else to do the job. Mistakes show writer’s lack of concern, interest, and unprofessionalism. If a brand is laughed at, it is hardly taken seriously. So avoid this.

Now get started with it.

Tags: Credibility, Curiosity, Demography, Free Grammar, Graphs, Heading, Headings, Headlines, Lingo, Mechanical Style, Middle Aged Women, Mocktails, Month Of The Year, Paragraphs, People, Relevance, Restaurant Owner, Sentences, Statistics, Target Audience

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28 Nov 10 3 Thumb rules of an Advertising Campaign

A successful advertising campaign calls for great effort behind it, keeping in focus the objective to be met, creative aspect desired, media relevance. An advertising campaign is a series of advertisements adhering to same theme, run over a series of media. While making an advertising campaign, people should know its basic thumb rules.

Here are some guidelines for an advertising campaign.

Keep up the similarity

Keeping the theme same is very important, that’s what advertising campaign is all about. Start your advertising campaign with cracking the concept. Ideate a concept, which is truly out-of-the-box. Develop a theme. Don’t forget, this central theme will remain constant all over the campaign. Central idea of the campaign can’t change. Decide on what you wish to say and how you say that. If you have a headline, it will run everywhere. It will be a headline in print ad, a super in television ad and a voice over in radio advertisement. If you have coined a jingle, it will run across all the media too. If you have coined a specific mascot or character, it should be in every advertisement. Tonality, message will be same all over. If your brand seeks a celebrity endorser, make sure you utilize his presence across all media. It may cost more, but that’s rule of campaign, else campaign will fall flat.

Choice of media

An advertising campaign generally runs over a series of media like print, electronic, outdoor etc. Since an advertising campaign aims maximum visibility, brand exposure, awareness and preference it’s generally released over multiple media, making sure people watch it whether knowingly or unknowingly. So make sure you choose a wide variety of media for your ad campaign. Keeping the theme same, your advertisement’s dramatization may vary from one media to another. You may also choose POP media, transit media, specialty media, digital media and the like.

Time of release

Time of release of the advertisement campaign across all the media has to be on the same time, to cast the synergistic effect. Since an advertising campaign is launched to promote something new it comes in all media at the same time. Maximum exposure works magical for the brand.

Tags: Ad Campaign, Advertisement Campaign, Advertisements, Advertising Campaign, Brand Exposure, Central Idea, Creative Aspect, Dramatization, Mascot, Maximum Visibility, Pop Media, Preference, Radio Advertisement, Release Time, Relevance, Similarity, Specialty Media, Successful Advertising, Thumb Rules, Transit Media

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