Making a video tutorial and posting them on various video archive websites and social media networks is quite common these days. However, very few can create exceptionally good video tutorials meeting actual purpose of learning. Few basic tips can help you procure great video tutorials. Here are some simple tips for you.
What is very important for a video tutorial is its picture quality. Make sure picture resolution is high, with maximum clarity. Good finishing at the editing table is important too.
A video tutorial is never complete unless it has texts in forms of subtitles, texts in between scenes, thoughts bubbles, supers (text on screen) supporting the audio-visual input. People may think even a voice over (VO) can do the job, but it’s more effective and memorable when people read the same on screen. These supporting texts can do wonders.
Don’t make just another video tutorial of no much substance in it. Make a video tutorial if you have enough knowledge of the subject, know it in-depth and have done enough research on the same before making the video tutorial. If you do not add something new to your video, no one will be interested in it.
No video tutorial comes out well, unless it has been developed on rock solid script. Don’t start a video tutorial without any script in front of you. It is the first step towards video making. Just special effects can’t do a magic to your video tutorial with no strong script in it.
Don’t forget a video tutorial remains incomplete unless it has a checklist at the end, summarizing the content communicated in the video. Checklist helps the audience to complie the entire content, to recall and memorize the main points and feel enriched.
Always remember video tutorials are not films, or daily soaps. They don’t need acting skill or screen presence. Don’t develop a dramatic script, with twisted dialogues and pretentious moves. Keep it simple, straight on face, clear and substantial. At the same time, it shouldn’t be boring. Maintain the pace, neither fast nor too slow. Keep it conversational, interesting. Remember, it’s not entertainment, it’s information transmitted through interesting video with aids like live examples, demonstrations. Don’t forget its objective behind.
So what are you waiting for? Start with your video tutorial. Just follow these simple tips while making your video tutorial.
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Are you the rare photographer with god gifted skill and an eye for detail? Do you like to captivate each living moment in frames? But if your photography skill isn’t fetching you much money, it’s the time to rethink upon your marketing strategy. Even good things often go wasted when not promoted effectively.
Here are few effective marketing tips.
Many good photographers are often seen claiming to be good in every area of photography, which is actually quite impossible these days. So find your niche area. Find in which type of photography you are actually stunning. It could be any – wild life photography, fashion photography, product photography. Make sure you excel in one area and build a fabulous portfolio of the same. Soon you will be known for your niche specialization. Write your area of specialization like your business card, letter heads.
It’s very important for people to find you. Get visible. Get seen on photography related directories, photography journals, search engine, magazines so that your target audience can easily reach you. Not only your target market, it will also help you to be recognized in the photography industry.
Put your best photographs in all photography archive websites. You may still reserve rights with you by maintaining copyrights. Your photographs in such sites will draw many people close to you, who will follow you and turn your fan.
These days a major a tool of online marketing is through Facebook. Own a Facebook page where you can build your fan list. Put your best photographs, it is more like virtual exhibition of your talent before the world. Update your Facebook status often, ask for people’s feedback, and also follow great photographers you admire. Eventually they will also get to know you and may love your work too. You may also join photographers’ communities.
You may soon evolve as the best expert of photography. Start your own web page or forum or blog, where you promote yourself as the solution provider to newbie or aspirants. You can help people with expert advices and suggestions.
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