The best kept secrets are not those which are hidden behind 1000 locks. The best kept secrets are those that are always in front on us — too obvious to be noticed.
If you have not believed this so far then start believing in it, as nothing is truer then the above statement is. And it will become more evident when you will read the best-kept secret twitter tips for job search in this series.
Twitter, as we all know by now, is a 140-word marketing nuclear bomb. It is also referred as virtual water cooler where people talk about things that matters to them. Twitter is not just a micro-blogging tool, but it is a search engine in its own right that has the strength to overpower Google. Twitter can be used in many ways, but we will focus on using it as a job search tool. All the tips in this and subsequent posts are geared towards that only.
For a novice, twitter may look useless, but so did search engines in their initial days.
Username is your twitter name, and this is the first thing that a person finds about anyone on twitter. This is akin to the first part of your e-mail ID — everything before @, and you will not want your username to spoil the party. Hence, do not use your nickname or any other silly things in there. While saying that I did not mean to say that your nickname is silly, all I meant was that your username should look classy. Cheesy stuffs do not cut it. Your twitter name should also be easy to remember.
Use your real first and last names in the designated space. Do not use any cool-but-idiotic-sounding words in place of the first and the last name. It will hurt your image, and create hindrance in getting a job. A person without real name does not sound like a person, at least not on the Internet.
I know how badly you wanted to look like Brad Pitt, but the fact is you are not him then why to use his picture as your profile picture? Believe me it will not impress your employer, and most of all they will come to know it is not Brad Pitt who is applying for the job. Take my suggestion and pull that picture down, and instead use your own picture, preferably in business attire.
In the twitter profile, nothing but close-up of your own picture should be there.
Start fixing your profile now and when you are done send me your twitter URL. That’s all for today, will meet tomorrow with some more tips.
Tags: Best Kept Secrets, Brad Pitt, E Mail, Getting A Job, Google, Initial Days, Job Search, Last Names, Mail Id, Novice, Nuclear Bomb, Real People, Search Engines, Search Tool, Silly Things, Stuffs, Twitter, Virtual Water, Water Cooler, Word Marketing
Will Smith is number one in terms of match between celebrity and brand equity as found by Millward Brown, one of the leading research companies, in a research conducted to find Cebra (Celebrity + Brand) score. The sample size taken for the research was 2,000, which comprises of the U.S adults between 18 and 64. Brad Pitt is at second position, whereas, his love-interest, Angelina Jolie is at number 10. Tiger Woods is at number 3 followed by Oprah Winfrey who is at number 4.
Cebra score attempts to measure the power of celebrity and brands. For this it has integrated the following factors:
The Cebra score is then combined with a personality matching matrix to identify which celebrity ad brand can partner to offer the highest potential to influence the market place.
Tags: Affinity, Angelina Jolie, Brad Pitt, Brand Buzz, Brand Equity, Clint Eastwood, Denzel Washington, Ellen Degeneres, Endorsement, Familiarity, Johnny Depp, Leading Research, Love Interest, Match, Morgan Freeman, Number 3, Oprah Winfrey, Quotient, Tiger Woods, Will Smith