12 Apr 10 Best-Kept Secret Twitter Tips for Job Search (Part 5)
So far in the series, I have talked about the branding aspect of twitter job search, which is the base on which your job search efforts will rest. In this and subsequent blog posts, I will talk about the networking aspect, which will bring people to your profile. This subsequently will mean job for you.
Use twitter search to find the right people
This is as important as conducing a Google search. Twitter search will not only help you find people to network with, but it will also help you search for jobs. Just type in the keyword or hash tag to find the right person to network with. Do not add just anyone because you can. You will not want to get 1000s of useless tweets every single day.
Do not follow everyone back
This is a classic mistake. Most of the newbie do exactly that and end up becoming frustrated of twitter because of the low quality tweets in the timeline. You should follow people back, but only those whose tweets you want to receive. Do not follow everyone. You start doing that and you will start getting more invites. Spammers love this, so do not be the love interest of a spammer.
Follow your friends’ connections
Check out whom your friends are sending DM (direct message) to. These people could be the potential target of your networking effort. Keep a close watch on whom your friends are talking to, and follow those whom you deem suitable.
Promote Yourself
Promoting yourself is an important part of networking. Tell people who you are, and what you stand for. They will not know this if you do not tell them. Tweet links to your work, and add call to action in the tweet. This way you will be seeding your expertise in the community, which definitely will fetch desired result.
Networking takes time and effort, but the return is always good, so do not hesitate in putting time into it. I want you to start working on above suggestions now. You will see the difference.
Tags: 1000s, Close Watch, Google, Google Search, Hash, Job Search, Love Interest, Low Quality, Mistake, Networking Effort, Newbie, Search Efforts, Search For Jobs, Search Jobs, Single Day, Spammer, Target, Timeline, Tweet, Twitter
24 Nov 09 Will Smith Beats Brad Pitt, Tiger Woods, Angelina Jolie and Oprah Winfrey in Brand-Endorsement Equity
Will Smith is number one in terms of match between celebrity and brand equity as found by Millward Brown, one of the leading research companies, in a research conducted to find Cebra (Celebrity + Brand) score. The sample size taken for the research was 2,000, which comprises of the U.S adults between 18 and 64. Brad Pitt is at second position, whereas, his love-interest, Angelina Jolie is at number 10. Tiger Woods is at number 3 followed by Oprah Winfrey who is at number 4.
Cebra score attempts to measure the power of celebrity and brands. For this it has integrated the following factors:
- Familiarity (How much consumers know about a celebrity and brand)
- Affinity (how strongly do the consumer like or dislike a celebrity and a brand)
- Buzz (How much buzz quotient a celebrity and a brand has)
The Cebra score is then combined with a personality matching matrix to identify which celebrity ad brand can partner to offer the highest potential to influence the market place.
Celebrities with Highest Cebra Score
- Will Smith
- Brad Pitt
- Tiger Woods
- Oprah Winfrey
- Denzel Washington
- Clint Eastwood
- Ellen DeGeneres
- Morgan Freeman
- Johnny Depp
- Angelina Jolie
Tags: Affinity, Angelina Jolie, Brad Pitt, Brand Buzz, Brand Equity, Clint Eastwood, Denzel Washington, Ellen Degeneres, Endorsement, Familiarity, Johnny Depp, Leading Research, Love Interest, Match, Morgan Freeman, Number 3, Oprah Winfrey, Quotient, Tiger Woods, Will Smith
