28 Feb 10 Almost all Indians Willing to Pay Premium for Safe Food
In a global survey conducted by the Nielsen Company, it was found that 97% of Indian people consider safety of food as the most important factor when deciding where to buy food items or groceries. And 85% of them are willing to pay premium for food that is safe.
Other findings of the survey
- 9 out of every 10 Indian (86%) think they are responsible for the safety of food they eat.
- 6 out of 10 think it is on the food manufacturers to provide food that is safe.
- 8% people interviewed think its retailer who should be responsible for food that is safe to eat.
- Government was found to be the most trusted entity in terms of safe food.
- Most of the Indians believe that the food grown in the country is safer than food imported from outside.
- 73% people believe that some countries provide safer food than other countries.
- 42% (6 out of 10) said they actively buy local grown food to support local farmer or producers.
- 19% believe that locally grown food are good for their health and the health of their families.
In the absence of sample size and sample mix, this study should be taken with caution. I am not sure how deep in Indian villages did the surveyors went. In the absence of which trusting these numbers is quite hard.
Tags: Absence, Caution, Countries, Food Health, Food Items, Food Manufacturers, Global Survey, Groceries, Grown Food, Indian Villages, Indians, Nielsen Company, People, Producers, Safe Food, Surveyors