Twitter is an amazing tool. It can be put to any number of uses. People use it to make friends, to know about the topics they care, to get job alerts, to stay on top of any topic, to get recommendation, to read funny jokes, and to get influenced by memorable quotations, etc. This 140-character wonder can even be used to get clients for your business, regardless of your size, be it for your one-person startup, or for a 1000-people big company.
In this article, we will see what you need to do to get clients from twitter.
Will you like to do business with sexykitten, or hotrode? I am sure you won’t, regardless of how smart hotrode or sexykitten is. This is the power of name. A good name creates a positive image, whereas, a bad name ruins the party. Use your real name or business name for the twitter profile. If your name or business name is already taken then use something close to that, but spare yourself the horror of bad names.
Like a real name, a real picture helps create a positive image in the mind of onlookers. Do not go for cool looking cartoons, or any other thing. Let your prospect know that you are a real person behind the twitter profile by giving a real picture.
If you do not know this then let me break the good news that you can brand your twitter profile the way you want. I will suggest you customize the background of your twitter profile with your corporate brand identity.
Your one-line twitter bio says a lot about you. People get influenced reading that, so it better be good. Make your twitter bio forceful and SEO-friendly.
Many people leave URL field empty. Do not commit this mistake. Use a proper working URL in your profile. This will work as a door to your website.
Create a list of the tweets from your industry and make it publicly available. This will give your prospect an idea about how closely you follow the changes in your industry. He may regard you as a leader of the pack, which will mean more business for you.
Tags: Background, Brand Identity, Business Name, Friends, Funny Jokes, Horror, Hotrode, Many People, Memorable Quotations, Mistake, Names, Onlookers, Positive Image, Real Person, Sexykitten, Step 1, Step 2, Step 3, Step 6, Tweets
Over the years, press release has become a significant part of marketing mix. Now, the company strategically crafts press releases to establish its brand in the market. Hence, writing a proper press release is imperative. One needs to know the proper format in which a press release should be written. The goal of this post is to educate its reader about the proper press release format.
A press release follows an inverted pyramid format (see fig.). The most important part of the news goes in the first paragraph followed by the information that is less important than the one preceding it. Include quotation and further explanation in the third paragraph, followed by background of the news. And the last paragraph of a press release contains history and other information about the company.
The image below contains a standard format used to write a press release. Every element mentioned in it is important, and always write a press release on a company’s letter head.