09 Jul 11 What Makes a Website Get Thumbs Down?
Everyone has a website these days, but every website is not attractive? Why is it so? All websites have typical website structure, yet fail miserably in terms of appeal and level of interest grabbing. Have you ever thought why some websites simply put you off and you never want to get back to it? Here are some reasons what makes a website draw thumbs down.
Poor Layout
Foremost reason for a website to fall flat on its face is its poorly designed layout. A poorly designed layout may not only appear bad, but also lack proper user friendly structure, legibility. Many people try to save little amount of money by putting all information in a page and cluttering the webpage to the maximum level. Such layouts ask reader to scroll down and find entire information; which is highly annoying for the reader. It looks like a novel, especially when the content is long.
Poor color combination
It’s often seen that few websites consist of bright and warm colors just for the sake of drawing attention. Such color schemes like warm red with bright yellow may surely draw initial attention, but will immediately put off a reader. He may get a headache too if exposed to such colors for long and soon leave the website. Play safe with colors, know which colors are complimentary and most importantly do justice to the website or brand. Suppose it’s a pharmaceutical company’s website, you can’t afford to keep it flashy red. If you have a corporate color you may use the same, to build your brand identity on web.
Poor content
Often people think writing is a job that anyone can do and they themselves try writing, while abandoning the entire purpose of the website. Even if it costs to you, make sure you get the web content written by some expert. Make several tabs for content under different headers and make sure it’s not too lengthy. Crisp, simple yet interesting text always works. Make sure you don’t go abstract in your communication and people can easily locate your purpose behind the communication.
Complex URL
Several times people think of a complex name for their website or end up choosing a rare URL for unavailability of the simple ones. Instead of going for a real rare and complex name choose a simple and easy to remember name with .ORG or .NET or .UK and the like for availability sake. An easy URL is not only remembered but also talked about and passed on from one person to another.
Keep these faults in mind, and you will never end up making the same mistake like those not so good websites.
Tags: Amount Of Money, Brand Identity, Color Combination, Color Schemes, Foremost Reason, Headache, Initial Attention, Legibility, Maximum Level, Novel, Pharmaceutical Company, Poor Content, Poor Layout, Sake, Tabs, Warm Colors, Web Content, Website Structure, Writing Job
26 Feb 10 Freelance Writing: How Many clients You Should Keep?
A better title would have been: “Freelance writing: how many clients you should keep at one time?”, but I didn’t want to make the title run for miles.
Whatever! The answer is all the same, which is: as many as you can handle. Do not chew more than you can digest. It will give you an upset stomach.
What’s the benchmark?
There is no external benchmark; the benchmark is the quality of work you produce. The moment your quality starts deteriorating you should put a stop sign outside your home office. You would not like to risk producing second-rate content, articles, or whatever it is that you write for your clients.
Then…
How many should I keep?
I cannot say for sure how many you should keep, but I can tell you about how many I keep and how you can decide how many you should keep. Generally, I keep 2-3 fulltime clients—depending upon the volume of work given— and work 1-2 one-off projects that do not have too tight deadline.
How you can decide how many?
How much you want: Say what you may, but you are doing freelance writing to pay your bills, be it your fulltime venture or part-time juggle. Therefore, you need to keep in mind your monetary target for a month.
How many hours can you devote: You also need to find out how many hours in week you can put aside for your freelance writing job.
How many articles can you produce in an hour: I understand this sound like absurd, but bear with me because I know people who can produce two articles of 500 words in one hour. Initially, you will not be able to write more than 40-50% of an article in an hour, but soon you will improve.
Do the math
Use the number you got from the above and calculate to find how many articles you need to write in a month to meet your monthly monetary target. The number you will thus get is the amount of work you need per month. If one client can fulfill this requirement then you do not need a second client—which is unlikely.
So, how many clients do you need at a time to fulfill your goal? Post the number you get after doing the math. I am eagerly waiting to hear from you.
Tags: Benchmark, Content Articles, Find Articles, Freelance Job, Freelance Writing, Math, Part Time, Rate Content, Stop Sign, Target, Tight Deadline, Upset Stomach, Writing Articles, Writing Job
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