In the era of corporatization of everything, the mom and pop stores has reached to the brink of extinction. It is no longer seems to be viable to start a small business because in the public imagination, a small business cannot stand against the Goliaths of the business world.
Or is it so?
I don’t care what you are told, but as far as I am concerned, this is not going to happen. It is always the small business that has an upper hand while dealing with customers or fulfilling their need, or even when fighting with big giants.
Why?
Because…
Goliaths (big corporations) are managed by managers, they are not owned by them. And the distance f ownership from those who runs it plays a big role in deciding how much power one exerts.
The small business owners understand that if he loses his livelihood will go for a toss, so he fights. Contrary to this, a manager thinks: how does it matter if his corporation wins or loses now or in the long term. Neither losing nor winning is going to affect the paycheck he is drawing every month. The manager feels satisfied as long as the target set for him by his superior is met.
It is about the target, not about the customers or their satisfaction.
This is not so with small business owners. Go to a neighborhood shop, and he will cordially greet you and will ask for your well-being. You will not receive the same warmth from big giants. Indeed, they will greet you, but you also know how superficial and greed-dipped it is.
Small business do have a chance to stand against big business, but for them they have to stop pretending that they are big, and start behaving what they are. They will have to connect with the audience, and give personal touch to all the interaction with every customer.
Follow this and you will defeat the goliath (giant company) sooner than you ever expected.
Tags: Brink, Business World, Competitor, Corporations, Corporatization, Extinction, Giants, Goliaths, Greed, Livelihood, Neighborhood Shop, Paycheck, Pop Stores, Public Imagination, Satisfaction, Small Business Owners, Stake, Start A Small Business, Target, Warmth
Evoking creativity is one of the best tools to get your employees, as well as yourself motivated to perform better. Not to mention it’s a fantastic way to raise moral and help everyone get more involved with the company. Creativity inspires one to think more, to be more involved at a real personal level, and to care about the job, opposed to just going through the motions to get work done. Although it can be tough in the business world where professionalism and ethics are supposed to rule, bringing about a little creativity that everyone can be excited about isn’t impossible.
Start out simply with easy tactics, such as a casual day, allowing employees to actually think about their clothing choices, affording them the opportunity to dress however they want, as long as it’s still kept professional. Seems like a simple tactic, but has been proven effective for many corporations. Your team and you will feel better and more motivated if you are free to wear more comfortable clothing that you get to choose.
Any memos that you personally write down, try doing so in crayon every once in a while. Sounds simple, but is proven to reconnect yourself to that inner child, sparking a new viewpoint and renewed energy and creativity towards the work you are doing. Try this yourself, and suggest it to your team. Sort of a silly idea, but that’s part of the fun, and bringing in fun helps keep morale up so you all stay motivated and positive while accomplishing your tasks.
Try having periods of time where you play music in the background, allowing your employees to relax and feel a bit more at home. Keep the music at a low decibel, so as not to disturb the workplace to the point you can’t get any work done of course. But even this simple change can make your team feel more at home, allowing them to relax and perform better. Taking down that barrier of keeping too professional at work is key to getting that creativity to flow.
Keep magazines unrelated to work in employee areas. This way on breaks and such, the employees are free to browse things outside of the work environment, keeping the brain working and churning on different topics all the time. That keeps them awake, happy, and inspired. Those sorts of employees are just the kind you want to get the most done, and they’ll do that work better and faster.
Tags: Allowing Your Employees, Best Tools, Business World, Clothing Choices, Corporations, Creativity, Decibel, Ethics, Going Through The Motions, Inner Child, Memos, Music Background, Periods, Personal Level, Play Music, Professionalism, Renewed Energy, Silly Idea, Tactic, Viewpoint
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