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13 Mar 10 How a Small Business Can Fight a Big Business?

In the era of corporatization of everything, the mom and pop stores has reached to the brink of extinction. It is no longer seems to be viable to start a small business because in the public imagination, a small business cannot stand against the Goliaths of the business world.

Or is it so?

I don’t care what you are told, but as far as I am concerned, this is not going to happen. It is always the small business that has an upper hand while dealing with customers or fulfilling their need, or even when fighting with big giants.

Why?

Because…

  • It is the David who always wins the battle.
  • It is the David who clicks with the masses.
  • It is the David who knows to connect.
  • It is the David who does not underestimate the competitor, and prepare the strategy accordingly.
  • It is the David who does not become myopic.
  • It is the David who tries harder.
  • It is the David whose life is at stake.

Goliaths (big corporations) are managed by managers, they are not owned by them. And the distance f ownership from those who runs it plays a big role in deciding how much power one exerts.

The small business owners understand that if he loses his livelihood will go for a toss, so he fights. Contrary to this, a manager thinks: how does it matter if his corporation wins or loses now or in the long term. Neither losing nor winning is going to affect the paycheck he is drawing every month. The manager feels satisfied as long as the target set for him by his superior is met.

It is about the target, not about the customers or their satisfaction.

This is not so with small business owners. Go to a neighborhood shop, and he will cordially greet you and will ask for your well-being. You will not receive the same warmth from big giants. Indeed, they will greet you, but you also know how superficial and greed-dipped it is.

Small business do have a chance to stand against big business, but for them they have to stop pretending that they are big, and start behaving what they are. They will have to connect with the audience, and give personal touch to all the interaction with every customer.

Follow this and you will defeat the goliath (giant company) sooner than you ever expected.

Tags: Brink, Business World, , , Corporatization, Extinction, , Goliaths, , , Neighborhood Shop, , Pop Stores, Public Imagination, Satisfaction, , Stake, Start A Small Business, , Warmth

29 Aug 09 Top 8 Resume Mistakes

When applying for a job, or writing a resume, there are a ton of opportunities for error.  Any error can prove costly as well, as your resume is your first introduction to a job.  Essentially a pre-interview, interview, your resume says a lot about you, which is why you’ll want to be careful not to accidentally make a mistake.  You’d actually be surprised at the amount of people that make mistakes when writing their resumes, most of them simple changes that could have been avoided, had they been aware of the fact.  So here are eight of the most common mistakes, so that you can avoid them:

1. Not following submission directions.  This is a huge negative before you’ve even got your foot in the door.  Not following directions makes you look unable to follow directions, and not many people are interested in hiring a difficult employee to deal with.

2. The dreaded typo.  Spellchecker is your friend, but isn’t 100% accurate, so always, always proofread.  Read everything at least twice, and once backwards so that you can ensure all mistakes are completely eradicated.

3. Listing non-job related information.  The hiring manager that’s handling your resume doesn’t care about the info that doesn’t apply to that job, so don’t waste their time by adding unnecessary fluff.

4. Improper format.  All resumes basically follow the same exact format, and most corporations use this format to quickly scan through their masses of resumes.  If they find one that doesn’t follow the guidelines, usually they lose interest, as being different in the corporate world is never a good thing.

5. Don’t refer to yourself.  Whatever you do stay away from words like “I” or “me”, as referring to yourself on a resume is unprofessional, and makes you look bad.  It’s your resume, they already know that it’s about you.

6. Don’t make yourself look well-rounded.  Most people think that if they seem to have a broad skill set, there will be more availability for you at a particular corporation.  This isn’t true at all.  You want to describe a very specific skill set, as that’s what the job you’re applying to is looking for.

7. Writing too much.  Most people make their resumes much too long, loading the page with senseless facts, or worse, droning on for more than one page.  Your resume is supposed to be a short document to introduce a potential employer to your work experience, emphasis on the short.  A hiring manager’s time is valuable, they don’t want to read through pages of content, they want to get a feel for you as quickly as possible.

8. Inappropriate email address in your contact information.  There are a plethora of sources which offer you an email address for free, take advantage.  If you have something controversial, or possible offensive in your email address, don’t use it when you’re applying for a job.  You’re expected to be professional, an inappropriate email isn’t exactly that.

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23 Jul 09 Using Creativity To Motivate In The Workplace

Evoking creativity is one of the best tools to get your employees, as well as yourself motivated to perform better.  Not to mention it’s a fantastic way to raise moral and help everyone get more involved with the company.  Creativity inspires one to think more, to be more involved at a real personal level, and to care about the job, opposed to just going through the motions to get work done.  Although it can be tough in the business world where professionalism and ethics are supposed to rule, bringing about a little creativity that everyone can be excited about isn’t impossible.

Start out simply with easy tactics, such as a casual day, allowing employees to actually think about their clothing choices, affording them the opportunity to dress however they want, as long as it’s still kept professional.  Seems like a simple tactic, but has been proven effective for many corporations.  Your team and you will feel better and more motivated if you are free to wear more comfortable clothing that you get to choose.

Any memos that you personally write down, try doing so in crayon every once in a while.  Sounds simple, but is proven to reconnect yourself to that inner child, sparking a new viewpoint and renewed energy and creativity towards the work you are doing.  Try this yourself, and suggest it to your team.  Sort of a silly idea, but that’s part of the fun, and bringing in fun helps keep morale up so you all stay motivated and positive while accomplishing your tasks.

Try having periods of time where you play music in the background, allowing your employees to relax and feel a bit more at home.  Keep the music at a low decibel, so as not to disturb the workplace to the point you can’t get any work done of course.  But even this simple change can make your team feel more at home, allowing them to relax and perform better.  Taking down that barrier of keeping too professional at work is key to getting that creativity to flow.

Keep magazines unrelated to work in employee areas.  This way on breaks and such, the employees are free to browse things outside of the work environment, keeping the brain working and churning on different topics all the time.  That keeps them awake, happy, and inspired.  Those sorts of employees are just the kind you want to get the most done, and they’ll do that work better and faster.

Tags: Allowing Your Employees, Best Tools, Business World, Clothing Choices, , , Decibel, Ethics, Going Through The Motions, Inner Child, Memos, Music Background, , Personal Level, Play Music, , Renewed Energy, Silly Idea, ,

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