02 Oct 09 Write Search Engine Friendly Content
Writing search engine friendly content for your own website is a fine art, but one that you can excel at with some practice. Any content that you write for a website, that you’re using to build traffic, will have to be search engine friendly if you are to succeed. Almost all of your traffic will come from search engines like Google, Ask.com, etc. So knowing how to write for them is not only vital, but is really your only option for success.
Of course the main key here is writing quality content, because in the end your use of keywords doesn’t matter to the reader if there isn’t real quality behind the keywords. Start off by writing relevant content. Write about what’s in the news right now, as most people are searching for current events when using a search engine. Try to offer quality content, featuring your unique viewpoint and writing voice.
The best attack from there for search engine attention, is to write a variety of content about that same subject, usually articles or entries from multiple viewpoints. Creating a wealth of content is always a good thing, just make sure all of it happens to be quality content. Use link backs also, to the original articles that gave you the idea to write about a certain topic. This way you benefit from traffic flowing between your site and another person’s site. This can also serve to help you network yourself and get more attention that way as well.
From there you want to focus on the way that you’re writing. Make sure to use keywords appropriately, the words that are directly associated to your piece are vitally important. If you have a topic but don’t know what keywords would be best, try using a service like Google Trends to find out the most searched keywords. This will give you a good start on what people type to find out about topics related to what you are writing. By using those same keywords you increase the likelihood that someone will come across your site.
Tags: Current Events, Engine Search, Fine Art, Google, Google Trends, Likelihood, Main Key, Multiple Viewpoints, Original Articles, Own Website, Quality Content, Search Engine, Search Engines, Search Google, traffic, Variety, Viewpoint
23 Jul 09 Using Creativity To Motivate In The Workplace
Evoking creativity is one of the best tools to get your employees, as well as yourself motivated to perform better. Not to mention it’s a fantastic way to raise moral and help everyone get more involved with the company. Creativity inspires one to think more, to be more involved at a real personal level, and to care about the job, opposed to just going through the motions to get work done. Although it can be tough in the business world where professionalism and ethics are supposed to rule, bringing about a little creativity that everyone can be excited about isn’t impossible.
Start out simply with easy tactics, such as a casual day, allowing employees to actually think about their clothing choices, affording them the opportunity to dress however they want, as long as it’s still kept professional. Seems like a simple tactic, but has been proven effective for many corporations. Your team and you will feel better and more motivated if you are free to wear more comfortable clothing that you get to choose.
Any memos that you personally write down, try doing so in crayon every once in a while. Sounds simple, but is proven to reconnect yourself to that inner child, sparking a new viewpoint and renewed energy and creativity towards the work you are doing. Try this yourself, and suggest it to your team. Sort of a silly idea, but that’s part of the fun, and bringing in fun helps keep morale up so you all stay motivated and positive while accomplishing your tasks.
Try having periods of time where you play music in the background, allowing your employees to relax and feel a bit more at home. Keep the music at a low decibel, so as not to disturb the workplace to the point you can’t get any work done of course. But even this simple change can make your team feel more at home, allowing them to relax and perform better. Taking down that barrier of keeping too professional at work is key to getting that creativity to flow.
Keep magazines unrelated to work in employee areas. This way on breaks and such, the employees are free to browse things outside of the work environment, keeping the brain working and churning on different topics all the time. That keeps them awake, happy, and inspired. Those sorts of employees are just the kind you want to get the most done, and they’ll do that work better and faster.
Tags: Allowing Your Employees, Best Tools, Business World, Clothing Choices, Corporations, Creativity, Decibel, Ethics, Going Through The Motions, Inner Child, Memos, Music Background, Periods, Personal Level, Play Music, Professionalism, Renewed Energy, Silly Idea, Tactic, Viewpoint
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