The marketing writing is different from any other form of writing in the sense that the former kind of writing requires people to take some kind of action, while general writing just aim at informing and persuading people. Thus, you need to make your writing clear, concise, and emphatic. You need to entice your customers into reading your stuff to the end, and to achieve this goal, you need to follow the following guidelines.
The goal of a headline is not to sell the product, but to push the audience to read further by generating interest in them. When writing a marketing copy or copy for print ads then write headline in such a way that audience get curious after reading this and decide to read further.
The purpose of the subheading is to explain the promise made by the headline and push the reader to read the body copy.
This is where you need to sell your stuff. Your body copy should fulfill the promises made by the headline and the sub-heading. Use a conversational tone, do not preach your target audience. They hate it like anything. Each word of the body copy should lead you to the next word, and the next word to the next word, and so on. You can achieve this only by using measured words.
Tips for writing body copy
The marketing copy will fetch no result, if there is no call to action included at critical juncture in the marketing copy. A call to action tells the user what is expected of him. What action you want from him. This is very, very important.
Marketing copy writing is as much a science as it is an art. You cannot achieve anything meaningful by just making the writing flowery. Always remember, you are not writing a birthday card, its marketing stuff that you are writing.
Tags: Active Voice, Aim, Audience In Mind, Conversational Tone, Critical Juncture, Doctor Who, Headlines, Jargon, Marketing, Maximum Value, Persuading People, Print Ads, Promises, Sell Stuff, Sentences, Size Doesn, Subheading, Subtle Difference, Target Audience, Technical Details
How many times have you heard that writing for web is different from writing for print? I am sure, initially, you did not believe it. After all, writing is writing; how does it matter if it’s for print or for the Internet? Well, as a writer, I happen to agree with you, but as a reader, I strongly disagree with you. “Man, I do not have that much of time when I am on the Internet, so better give me something that I can read fast. I want an article that I can read while my Facebook page loads itself. I have to check my mail as well. Boss said the work he delegated in the morning should be finished in an hour. So, please give something that I can scan quickly,” shouts the busy professional inside me, despite my continual effort to shut the F#@@$#r.
Below, I am giving a handful of writing tips that will help people like me read more on the Internet, by the way, most of the people on the Internet are like me only.
Tags: 10s, Bold Italic, Boss, Chunks, Clever Lines, Continual Effort, Handful, Headings, Headlines, Internet Use, Mail, Objective, Page Loads, Promotion Material, Sentence Paragraph, Sentences, Short Paragraphs, Subheading, Using A Dictionary, Writing Tips
The best DSL providers offer both reliability and speed.
Low cost and high quality provided by the top Website Hosting providers.
Meet Michael Fertik with Reputation.com.
↓