27 May 11 How to Write an Effective Newsletter?
An effective newsletter is not just flawless English, error free grammar and mechanical style. It’s a lot more. A newsletter has to be interesting, relevant, and informative. Here are some useful tips for your help.
Content has to be powerful
Newsletter is totally dependent on its content and its relevance. Know what you wish to say, followed by the art of saying it. Know what you wish to convey in a specific month of the year. Suppose you are a restaurant owner and you wish to promote your mocktails during summer, then convey the same in that month’s newsletter. Pick up a topic each month and relate it to your product or service.
Know your audience
Define you target audience before starting with your newsletter. Know demography, psychographic construct of you audience. Knowing more about them will help you to develop content of the newsletter while keeping tone, manner, and mood of the newsletter apt. Suppose you are selling an anti-ageing crème to the middle aged women, you should know how to approach them, what should be your style of communication and the like. You can’t afford to lose their interest because of inappropriate style.
Claims come with research
Don’t make big claims without supporting source of facts. Do ample research before making statements. This way you will not land up into problems too. Include facts, statistics, graphs, expert opinions, quotes supporting your research. Such data always build credibility. But don’t forget to mention the source.
Interesting heading
It’s good headlines which instantly draw attention towards the newsletter. Make sure the headline is extremely hard hitting and catchy, evoking curiosity. To make newsletter easy to read break the content into few paragraphs with sub headings.
Audience friendly lingo
Make sure your newsletter has audience friendly, easily comprehensive language, which people can relate to. Avoid technical jargons, too long sentences.
Proofread is important
A newsletter filled with grammatical errors, spelling mistakes is highly avoided. Apart from the writer, ask someone else to do the job. Mistakes show writer’s lack of concern, interest, and unprofessionalism. If a brand is laughed at, it is hardly taken seriously. So avoid this.
Now get started with it.
Tags: Credibility, Curiosity, Demography, Free Grammar, Graphs, Heading, Headings, Headlines, Lingo, Mechanical Style, Middle Aged Women, Mocktails, Month Of The Year, Paragraphs, People, Relevance, Restaurant Owner, Sentences, Statistics, Target Audience
05 Mar 11 How to Begin Your Freelance Writing Career
The growth of the Internet has translated into increase in demand for content producer, which means a lot of demand for writers. If you are a writer than you are born in the right time, as there is no dearth of writing assignment and you do not need to write a book or a play to live off your writing talent. And if you have not started yet then this article will help you start out, so start your journey.
Master the art of writing for web
Writing for web is remarkably different than writing for print, as the attention span of people on the web is pretty short. You need to write using bullet points, headings, subheadings, images, etc.
Master the art of writing headline
A headline is very important in increasing the open rate of your content. You may get the best ranking for all the keywords, but if you do not have an attractive headline, your article will not get read. You should know how to write killer headlines.
Learn a bit about keywords and SEO
A little knowledge of SEO and keywords is required for all online writers, as keywords are the basis on which the entire web is organized. You should educate yourself on these two.
Prepare a portfolio
Writing is an art, and you are an artist. And an artist who does not have anything to show cannot support his claim of producing a fantastic piece of art. You should, therefore, prepare a portfolio keeping everything that I talked above. This will be your asset that you will need to show your clients.
Write a cover letter
A cover letter is like a direct sales letter. It either persuades your prospective clients to see your portfolio, or it can bore them to death. Many a freelancing assignments are made or broken at this level only. So spend good deal of time in creating a killer cover letter that can literally pull your clients with hands and make them read your sample articles.
You should follow the above given suggestions to start a freelance career. You can add some more items to your preparation, but you should not remove any. Each one of them is important. Very important!
Tags: Attention Span, Attractive Headline, Bullet Points, Content Producer, Cover Letter, Dearth, Entire Web, Freelance Career, Freelance Writing Career, Freelancing, Headings, Journey, Killer Headlines, Little Knowledge, Master The Art, People On The Web, Prospective Clients, Right Time, Sample Articles, Web Writing
25 Apr 10 Website Copy Writing Tips – How to Improve
Let us start with putting things straight. The Internet is the ecosystem created by different kinds of websites, which in themselves are media vehicles, and content is the fuel on which the medium and its various types of vehicles run. The efficiency of the media in general and vehicles in particular depends upon the kind of fuel it usage. Therefore, one should pay much attention when writing copy for your website, and for that you need to know how to write better website copy. This article will help you learn that, just follow through the end.
Better Website Copy Writing Tips
- Your copy should not be visually heavy. Make the copy easy to scan. You can do that by dividing copy using sub-headings, and bullet points.
- Keep one eye on the target audience and another on the matter you want to convey. It is necessary to strike a balance between the two.
- Always remember, in writing style is so important that at times style, in itself, becomes substance.
- Add relevant “call to action” at important junctures in your web pages. This will help you increase conversion.
- Do not talk about attributes, talk about benefits.
- Build the story until it reaches to climax in the last line where you should add the ultimate call to action.
- Do not make pages multi-focused.
- Define model target audience of the website before writing copy for them.
- Use short sentences and short and simple paragraphs.
- Keep the content jargon free.
- List the benefit.
- Make the benefit as clear as possible.
Copy is what determines the future of the website. The more time you will invest in creating the copy, better will be the future of your website.
Tags: Attributes, Benefit, Bullet Points, Climax, Conversion, Copy Writing, Different Kinds, Ecosystem, Efficiency, Headings, Jargon, Junctures, Media Vehicles, Paragraphs, Sentences, Target Audience, Types Of Vehicles, Web Pages, Writing Style, Writing Tips
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