01 Aug 10 How Being Street-Smart Helps You Crack a Job Interview

A job interviewer comes to an interview table with a hope to find the best candidate for the position, and a job interviewee equipped with all the knowledge required to do the work comes to the table to get the job for himself. But both of them fail to secure the result each of them wanted: the interviewer does not get the best candidate, and the interviewee, who was the best among all, does not get the job.

Why?

Because an interviewer has only so much time and attention for one candidate, and even that time and attention shrinks down to bare minimum, for the candidates are too many. As a result, what an interviewer gets is a nearly suitable candidate for the job, and an average interviewee, who is street-smart, gets the job.

A street smart person knows the art of survival. He knows that not the best but the swiftest wins the everyday battle. He also knows what to say in which situation because he can intuitively tell what others want to hear. The tips I am going to share are the ones a street smart job searches usage to convey the interviewer how qualified he or she is.

The goal of this article is to do the same, to help you become and street smart and succeed in an interview, even if you are not the sharpest.

Experience

Your interviewer is interested in knowing about your experience in doing the job you have applied for, so instead to beating around the bush come directly to the experience part during your interview. And tell them some details of the work using jargons.

Expertise

You need to show you expertise in your domain while talking about the experience. Talk of the details tells your interviewer that you know nuisances of the job, which only the experts of the field can hope to know. And use of jargon suggests the depth of your understanding of your field. Use acronyms for “3 or more words” jargons.

Exceeding Expectation

Cracking an interview is an art of understanding the requirement and over delivering on it. There is no way that an interviewer can know about you, in any detail, in the limited time he has for you. You should, therefore, serve them what they want the most. Blow them away by showing them what they need, and more.

Follow these three advices, and you will end up getting every job you will ever apply for.

Tags: Acronyms, Art Of Survival, Bare Minimum, Beating Around The Bush, Crack, Cracking, Expectation, Interview Table, Interviewee, Jargon, Job Interview, Job Interviewer, Job Searches, Job Street, Nuisances, Smart Person, Street Smart, Suitable Candidate

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25 Apr 10 Website Copy Writing Tips – How to Improve

Let us start with putting things straight. The Internet is the ecosystem created by different kinds of websites, which in themselves are media vehicles, and content is the fuel on which the medium and its various types of vehicles run. The efficiency of the media in general and vehicles in particular depends upon the kind of fuel it usage. Therefore, one should pay much attention when writing copy for your website, and for that you need to know how to write better website copy. This article will help you learn that, just follow through the end.

Better Website Copy Writing Tips

Your copy should not be visually heavy. Make the copy easy to scan. You can do that by dividing copy using sub-headings, and bullet points.
Keep one eye on the target audience and another on the matter you want to convey. It is necessary to strike a balance between the two.
Always remember, in writing style is so important that at times style, in itself, becomes substance.
Add relevant “call to action” at important junctures in your web pages. This will help you increase conversion.
Do not talk about attributes, talk about benefits.
Build the story until it reaches to climax in the last line where you should add the ultimate call to action.
Do not make pages multi-focused.
Define model target audience of the website before writing copy for them.
Use short sentences and short and simple paragraphs.
Keep the content jargon free.
List the benefit.
Make the benefit as clear as possible.

Copy is what determines the future of the website. The more time you will invest in creating the copy, better will be the future of your website.

Tags: Attributes, Benefit, Bullet Points, Climax, Conversion, Copy Writing, Different Kinds, Ecosystem, Efficiency, Headings, Jargon, Junctures, Media Vehicles, Paragraphs, Sentences, Target Audience, Types Of Vehicles, Web Pages, Writing Style, Writing Tips

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07 Nov 09 Get Maximum Value out of your Marketing Writing

The marketing writing is different from any other form of writing in the sense that the former kind of writing requires people to take some kind of action, while general writing just aim at informing and persuading people. Thus, you need to make your writing clear, concise, and emphatic. You need to entice your customers into reading your stuff to the end, and to achieve this goal, you need to follow the following guidelines.

Use emphatic headlines

The goal of a headline is not to sell the product, but to push the audience to read further by generating interest in them. When writing a marketing copy or copy for print ads then write headline in such a way that audience get curious after reading this and decide to read further.

Use descriptive sub-heading

The purpose of the subheading is to explain the promise made by the headline and push the reader to read the body copy.

Write focused body copy

This is where you need to sell your stuff. Your body copy should fulfill the promises made by the headline and the sub-heading. Use a conversational tone, do not preach your target audience. They hate it like anything. Each word of the body copy should lead you to the next word, and the next word to the next word, and so on. You can achieve this only by using measured words.

Tips for writing body copy

Use short sentences.
Write the body copy using active voice.
Keep the writing jargon-free. No one likes to read technical details.
Express the benefits not the features.
One size doesn’t fit all, therefore, right body copy with the target audience in mind. The copy you will write for a doctor who is 26 years of age and an artist of the same age will be different. Keep this subtle difference in mind.
Talk, do not preach.
Tell the reader, how you can help him solve his problem.
Use direct sentences.

Add Call to action

The marketing copy will fetch no result, if there is no call to action included at critical juncture in the marketing copy. A call to action tells the user what is expected of him. What action you want from him. This is very, very important.

Conclusion

Marketing copy writing is as much a science as it is an art. You cannot achieve anything meaningful by just making the writing flowery. Always remember, you are not writing a birthday card, its marketing stuff that you are writing.

Tags: Active Voice, Aim, Audience In Mind, Conversational Tone, Critical Juncture, Doctor Who, Headlines, Jargon, Marketing, Maximum Value, Persuading People, Print Ads, Promises, Sell Stuff, Sentences, Size Doesn, Subheading, Subtle Difference, Target Audience, Technical Details