24 Jul 10 Follow the 3C rule and Nail Down a Dream Job
Getting a job, even in a down market, is not difficult provided you know the trick of the trade. You know what to display in front of an interviewer. And you can only do that if you know what is that an interview wants from you.
This is where this blog post figures in. The 3Cs (creative, commitment, and confidence) that we are going to discuss in this article will help you convey the message an interviewer wants to hear from an interviewee.
3 Cs of job interview
Be creative
You should be creative in your approach. Do not just give a rotten answer to each of the question asked. It sounds boring, it looks mechanical, and no one wants a non-creative, mechanical person because they already have more powerful machines to do the job.
Do not deliver a premeditated answer. Take a chance, offer something innovative. This will impress your interviewer.
Commitment
The second C of job interview is commitment. Convey your interviewer your desire to stay with his company as long as things does not fall apart. Tell him that you are not the “job hopper” kind and believe in staying with a company and delivering result. Your interviewer needs to know whether you will go out of your way to solve a customer’s problem or not. Tell them you will do it. This will put the interviewer at ease, and he will lower his guard, which will provide you entry into his organization.
Confidence
You do not have anything, if you do not have confidence to move ahead, despite all the odds. No product is perfect. Your interviewer, who is also your prospective employer, knows this, and you should also know this. And if you have the guts to sell the product, despite its several short coming then are in the team.
Show your employer your level of confidence and belief in what you do. Do not shy away from this.
This brings us to the end of 3Cs of a job interview. In the next article will see what the 3 Es of a job interview are, and how each one of them will help you crack a job interview.
Tags: 3cs, Ahead, Belief, Confidence, Crack, Creative, Desire, Dream Job, Getting A Job, Guts, Hopper, Interviewee, Interviewer, Job Interview, Job Market, Nail Down, Odds, Prospective Employer, Rotten, Trick Of The Trade
04 Apr 10 3Cs of Marketing Communication
Communication, in a nutshell, is the process of transferring information from the sender to the receiver. This definition applies to the field of marketing communication as well. For a communication to be effective, it needs to follow some principles, which I call 3 Cs of communication. In this blog post, I will discuss about these in context of marketing communication.
Content
What is being said is the most important factor in communication. This is the first thing you need to decide. You need to figure out what you want to convey to your audience. Is it the product benefit, or is it brand camaraderie? Before making any attempt to communicate, you should decide what you want to convey.
Concise
No one likes a 1000-page epic, not even you-particularly in the context of marketing message. The longer your message is the slimmer is its chance of making any impact on the receiver. You should not use even a single useless word in your marketing communication. It does not only push the audience away, but it also costs more—after all, every word takes more media space.
Clear
This is paramount. Clarity is very, very important. No matter how concise and clearly defined your content is, if it is not clear, it will not be understood. You need to do a test run of every communication campaign, before releasing it for the entire population. Nothing could be more harmful for your brand then misunderstood message.
Marketing communication is an attempt to inform the brand’s target audience about the feature, attributes, and benefits, etc., of the brand, and the more closer it will be to the 3Cs described above, the better it will be for the overall health of the brand.
Tags: 3cs, Attempt, Attributes, blog, Camaraderie, Clarity, Communication Campaign, Communication Content, Communication Effective, Field Marketing, health, Marketing Communication, Marketing Content, Media Space, Nutshell, Population, Product Benefit, Target Audience
