As an advertisement maker we are often tempted to make our print advertisement look stunning, award winningly creative and path breaking. But we forget if an advertisement doesn’t suffice client’s purpose, it has no reason to be made. Here are some mistakes we often do while making a print advertisement that you should avoid.
Too much or too less information, both are strict ‘no no’. Many of us wish our advertisements too look absolutely neat, with one creative idea and nothing in it. Many award winning simple advertisements inspire us to do that. But client just don’t like it. He wants you to show his product, talk about its benefits, and display his logo. So make sure you include all important points in your advertisement. On the other hand don’t overstuff your advertisement with too many communication elements making it ugly.
We often think too many bright colors easily grab attention. But too many colors also look repulsive. Don’t use more than two or three colors. Colors should complement each other.
Don’t fall in love with fonts that you don’t even notice its drawbacks. Don’t use too stylish calligraphic fonts in your advertisement, they are mostly unreadable. People won’t give an extra effort to understand your advertisement. Keep your font simple, bold, classy yet readable. Don’t use too many types of fonts either. Use one or two types of fonts. Concentrate on font size too. Headline, subhead, body text everything should bear distinctly different font sizes.
Often we place brand logo in center of the advertisement, large and really loud. Don’t scream too loud. Often client may ask you to emphasize the most on his logo. But too much emphasized logo won’t not only make your advertisement look ugly but also remain avoided. So keep it visible but not in center of attention.
Next time, you make a print advertisement don’t make these regular mistakes. These tips will help you to overcome these commonly committed mistakes. All the best!
Tags: Advertisement, Advertisements, Brand Logo, Bright Colors, Calligraphic Fonts, Center Of Attention, Communication Elements, Concentrate, Creative Idea, Font Sizes, Larger Than Life, Love, Pri, Scream, Three Colors, Ugly
Writing may apparently look alike everywhere, but in reality it differs widely from one medium to another. Writing altogether becomes even more different when it’s written solely for the web purpose. Such difference has given birth to the web content writing professionals. You just can’t mess with your website or blog. Can you? It’s your identity before the entire world. So handle it with care.
These web content writing tips could help you in coming up with a better website.
First of all, produce good quality, original and correct content. Poor quality writing and grammatical errors get easily noticed. They destroy credibility of the site owner. Content should be 100% original. Don’t get tempted to copy from other attractive web contents. Copied content easily gets tracked by Google and other search engines. The content should be correct, valid and credible. You just can’t afford to fill up the space with wrong, misleading content. It should add some value to the reader’s mind.
Insert keywords in your web content with great care. Keywords shouldn’t look misfit or irrelevant. Choose your keywords as per your target reader.
The text matter shouldn’t look blurred, distorted, cluttered. Font should be formal, easy to read and clear. Don’t fall for the super stylish calligraphic fonts. Use bullets, bold headings and sub points. They break the monotony.
Search engine optimization (SEO) is the latest craze. Post highest amount of links online which will direct traffic to your website. It will naturally increase your search engine ranking.
Short and crisp sentences keep the reader involved and interested. Keep the vocabulary simple yet rich, matching your target audience. People fail to read long sentences on the web and comprehend the meaning. They also lose attention. So keep sentences simple and short.
Following these few simple tips could actually make your web content appear great.
Tags: Attractive Web, Bold Headings, Calligraphic Fonts, Entire World, Google, Grammatical Errors, Latest Craze, Legible Text, Misleading Content, Monotony, Optimization Seo, Other Search Engines, Poor Quality, Search Engine Optimization, Target Audience, Target Reader, Text Matter, Web Content, Web Contents, Writing Tips
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