As an advertisement maker we are often tempted to make our print advertisement look stunning, award winningly creative and path breaking. But we forget if an advertisement doesn’t suffice client’s purpose, it has no reason to be made. Here are some mistakes we often do while making a print advertisement that you should avoid.
Too much or too less information, both are strict ‘no no’. Many of us wish our advertisements too look absolutely neat, with one creative idea and nothing in it. Many award winning simple advertisements inspire us to do that. But client just don’t like it. He wants you to show his product, talk about its benefits, and display his logo. So make sure you include all important points in your advertisement. On the other hand don’t overstuff your advertisement with too many communication elements making it ugly.
We often think too many bright colors easily grab attention. But too many colors also look repulsive. Don’t use more than two or three colors. Colors should complement each other.
Don’t fall in love with fonts that you don’t even notice its drawbacks. Don’t use too stylish calligraphic fonts in your advertisement, they are mostly unreadable. People won’t give an extra effort to understand your advertisement. Keep your font simple, bold, classy yet readable. Don’t use too many types of fonts either. Use one or two types of fonts. Concentrate on font size too. Headline, subhead, body text everything should bear distinctly different font sizes.
Often we place brand logo in center of the advertisement, large and really loud. Don’t scream too loud. Often client may ask you to emphasize the most on his logo. But too much emphasized logo won’t not only make your advertisement look ugly but also remain avoided. So keep it visible but not in center of attention.
Next time, you make a print advertisement don’t make these regular mistakes. These tips will help you to overcome these commonly committed mistakes. All the best!
Tags: Advertisement, Advertisements, Brand Logo, Bright Colors, Calligraphic Fonts, Center Of Attention, Communication Elements, Concentrate, Creative Idea, Font Sizes, Larger Than Life, Love, Pri, Scream, Three Colors, Ugly
Taking control of an interview is one of the absolute best ways to stand out, and make yourself the number one candidate for the job you want. This tactic has an incredibly high success rate when done effectively, in fact most interviewers specifically look for the type of person who is take charge enough to really take control throughout the process. The problem is that most people don’t have the skills to pull this off well, and attempting to control an interview can really backfire on you. Which is why there are a few guidelines you should remember in your bid to control an interview, and make yourself into the center of attention for getting that job.
You need a clear objective that you want to accomplish, and not something like getting the job, because that goes without saying, otherwise you wouldn’t be at the interview. You want to have a clear example of what you want to come across in the interview, such as certain skills or experience that highlight why you’re right for the job. Make sure those come across to the interviewer as fantastic examples of your past experience, or specially trained skill set and how it applies to them and the potential job.
Research the company to a decent degree, so that you know what they are about, how they conduct business, and their mission statement. That way you can take control through relevant industry questions that apply to you and the job that you are hoping to get. This way not only will you be able to show your knowledge of the company, but also the interest you have in doing the work necessary to learn about the position and better prepare yourself.
Finally, look for any opportunity to tell a relevant anecdote to showcase your experience, or skill set, showing you not only understand the company and the position, but also to highlight something worthwhile that you did at another job. Proving your worth to the company you are interviewing for, and relaying the skills you can provide that they need.
Tags: Absolute, Anecdote, Bid, Center Of Attention, Clear Objective, Control, Highlight, Industry Questions, Interviewer, Interviewers, Job, Knowledge, Mission Statement, Relevant Industry, Showcase, Skill Set, Success Rate, Tactic, Taking Control
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