24 Apr 10 US Consumers Like Wireless Providers’ Facebook Fan Pages
In a study conducted by Compete.com, it was found that more and more US consumers are using Facebook fan pages of the wireless providers to connect with them.
Previous year, the four biggest wireless service providers in the United States — Verizon Wireless, AT&T, T-Mobile, and — Sprint have rolled out their Facebook fan pages. The data released by Compete suggests that many US consumers are using these fan pages to stay in touch with their preferred Wireless service provider.
Facebook fan page work as company profile page where companies publish details about themselves, and also use it to network with the users. These profiles are seeing increase in the usage, though in absolute term, time spent is not too high.
In February 2010, users have spent typically 95 seconds in each session on Sprint’s fan page, but ever since it is on the rise and same hold true for other major wireless carriers. Users are using these pages to keep themselves abreast with the recent development, and the growth trend suggests that people love to connect with their wireless carriers. See image for detail.
Tags: Amp, Company Profile, Consumers, Fan Page, Fan Pages, Growth Trend, Image, Previous Year, Profiles, Sprint, T Mobile, Term Time, United States, United Wireless, Verizon, Verizon Wireless, Wireless Carriers, Wireless Providers, Wireless Service Provider, Wireless Service Providers
21 Feb 10 Social Media Got Small Business Acceptance
Social media is increasingly being used by Small businesses as found in a Small Business Success Index study. It was found that the low cost of attracting and retaining the target audience using social media was the impetus behind the doubling down of the adoption rate. Social media adoption grew by 24% in compared to 2008 when it was 12%.
Key findings
Positive Indicators
- 45% hope to reap rewards (profit) from social media spending in next 12 months
- 57% have built online network using LinkedIn or similar websites.
- 61% uses social media to identify and attract new customers.
- 75% small businesses surveyed had a company profile page on any social networking sites.
Things that make them scowl
- 6% of survey participants said that use of social media has hurt them
- 17% of them said using social media left the companies vulnerable to consumers’ criticism.
- 50% thinks it takes more time than expected.
These findings (See image for complete detail) indicate that to be successful in the new socially-connected economy, the company has to be caring. “Meet deadline and bottom line” oriented company will have a hard time persuading its customers. The concerns that small business owners that participated in the survey talked about had more to do with their business and its operation and less to do with the nature of social media. They will grow and get accepted, if only they accept this fact and make required changes in their businesses.
Tags: 12 Months, Adoption Rate, Bottom Line, Company Profile, Consumers, Economy, Hard Time, Impetus, Nature, New Businesses, Oriented Company, Rewards, Small Business Owners, Small Business Success, Small Businesses, Social Networking Sites, Survey Participants, Target Audience
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