24 Nov 09 5 Still More Reasons Why You Should Join Twitter
Twitter gives you an insight into what people are doing online. This is a kind of action directory made by average users. Every vote, every inclusion counts on twitter. That is why I have showed you 10 benefits of joining twitter through two posts so far (5 Reasons to Join Twitter, and 5 More Reasons to Join Twitter). This is the third and last post that will try again to convince the non-twitteres to join the big league.
Reason 1: To follow your favorite celebrity
We all strive to know more about our favorite movie star, favorite sports star, politicians, etc., and our need to know more about them is fulfilled by magazines, news papers, televisions, and grapevine. None of the mediums are reliable. They feed us lie, but twitter does not because on twitter we can directly here from what celebrities has to say about themselves and their colleagues. Follow the celebrity that got batch of authentication from twitter.
Reason 2: To follow online celebrities
Celebrities are not made in Hollywood and sports alone. There are many online celebs that are worth following, in other words, following these celebrities is worth more than following some Hollywood guys or girls. Online celebs are people who have made it big on the Internet.
Reason 3: To follow your favorite website or blog
Twitter has become a regular in any marketing plan, which means the website or blog you read must be on twitter. Following them will give you information about updates on each one of them directly in your twitter.
Reason 4: Follow events and conferences
As I said, most of them who matter are on twitter. Hence, following twitter will also keep you in the know about development on any event. It will also tell you who has said or saying what in the conference, and if you are the organizer of any event or conference, you will get to know what attendees think about it.
Reason 5: To learn something new
I read something on the Internet, got excited by it, and decided to share, so I twitted it. This is how many people are using twitter, which has turned twitter into a big referral system. From here, you can learn about whatever you want. Twitter has become a gigantic learning center.
Tags: Action Directory, Attendees, Authentication, Celebrities, Celebs, Colleagues, Conferences, Favorite Sports, Grapevine, Inclusion, Insight, Magazines News, Marketing Plan, Mediums, Movie Star, News Papers, Politicians, Sports Star, Televisions, Twitter
08 Oct 09 Why Story Matters?
The power of a story lies in its appeal to the human emotions. If the story is good then it makes us empathize with the characters. We feel the pain and pleasure of the hero. Can you connect with a PowerPoint presentation at the same level? Can you empathize with the data cells of an Excel sheet?
This is not hard to do. It is impossible to do, until and unless you are the paranoid Marvin, a crazy robot from Douglas Adams’ famous book The Hitchhiker’s Guide to the Galaxy, who often wondered about the meaning of life
Story matters because this is what we understand. Our mind can only process and make sense of things or topics that have some relation with the knowledge we already posses, and a story is a channel that helps in forming this relation. Our mind is not a computer or any data processing device designed to process unrelated information or to churn up numbers.
This is the reason why marketing communications aim to build a story –not an Excel sheet— around the product it attempts to sell. Story is what gives lifeblood to ad campaigns, charity drives, fund raising, and sports event. No one watches any sports event for the numbers, and in the real sense no one cares about the numbers. People go crazy about sports because they witness a story getting unfolded in front of them, of which their favorite sports player is a hero.
In the yester years, there was no PowerPoint presentations or Excel s sheets (I know it is kind of hard to believe now, but it is true), but people still manages to communicate values, rituals, goals, ambitions, and sense of duty to the coming generation, almost without any lost of data during the transfer. This is what provided the base for every written book that we have. Story matters because it is just because of the story that we are what we are.
Tags: Ambitions, Charity Drives, Coming Generation, Data Cells, Data Processing, Douglas Adams, Excel Sheet, Favorite Sports, Guide To The Galaxy, Hitchhiker, Human Emotions, Lifeblood, Marketing Communications, Meaning Of Life, Pain And Pleasure, Powerpoint Presentation, Powerpoint Presentations, Sense Of Duty, Sports Event, Yester Years
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