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09 Jan 11 How to Promote Men’s Salon?

Men’s salon – it may sound very appealing, but how many men actually go to salons for beauty treatments besides mere hair cut and shaving? Very few style conscious men make an effort to groom their looks and step into a salon frequently. Are you thinking of how to promote your salon more aggressively and lure men? Here are few simple tips for you.

Trial offer

Unless people try, not many people will come to know about you or take you seriously. So get seen, heard, and felt. Trying may result into conviction and final brand acceptance. Run free trial offers. You may offer a simple facial, pedicure, head massage, or basic hair spa treatment for free to the people. Take a temporary canopy or small shop in a mall, airport’s waiting lounge, fitness club, social clubs, office cafeteria where you run free trial service for a day. Free of cost offers always lure people. If satisfied they will definitely show interest, enquire about your salon and get back to you.

Discount vouchers

Distribute discount vouchers where your target audience is located or frequently goes to. You may have a tie up with corporate offices, providing 25% discount to its employees. This way, soon your salon will be popular and talked about. You can also have tie ups with fitness centers, bars and lounges, sports clubs entitling its members and visitors discount. You may also distribute discount vouchers nearby shopping malls, coffee shops, book stores, movie theatres.

Celebrity lure

You may run contests like bringing people to the limelight and making popular overnight. You may run ‘best hair’, ‘best stylish beard’, ‘best face’ and many other contests. Publicize these contests, so that more and more people come to your salon, get things done, and aspire to win. Promise the winner of titles to be promoted as the brand endorser for next few months. It will make them popular overnight. Everyone loves to feel like a star, they can’t afford to miss it.

Co-promote

Co-promote your offerings, the popular service with the slow selling one. Suppose, most of your customers come for haircuts and hardly anyone gets hair massage done, offer a very attractive joint offer, like haircut + hair massage = $40, whereas hair cut alone bears the cost of $30. Make sure you aggressively promote such offers inside and outside the salon. This way you will not only hike sales, but also sell the lowest selling service.

Try these tips today.

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18 Dec 10 How to Make Work related travels Fun?

Does frequent travel bother you and truly put you off? If you are among those people who travel quite frequent for business or job reasons and don’t really enjoy it’s not your fault. Frequent travel for work by flight, car, train, ship or any other medium is definitely not much entertaining as it not only borrows the tension of upcoming meeting or deals, but is also devoid of warm company of family members and friends. But when you don’t have a choice and you have to travel frequent because of work, why not learn few tips to make your travel comfortable and enjoyable?

Here are some guidelines for your help.

Carry an iPod or audio player

While travelling you may remain tensed because of business deal or upcoming meetings and feel stressed. Music can actually de-stress you. Carry an iPod or any other music listening device with your favorite music tracks stored in it. Listen to it when you feel low or bored. If you want to make the best of your time and learn something in this free time you can watch some video tutorials or listen to audio lectures.

Reading can be your companion

If reading makes you feel at your best and you love to read new things carry a novel, magazine of your choice. You can carry a tangible form of book or an e-book reader to read. You can download your favorite write-ups from Internet and feed into your e-book reader before travelling. There’s nothing as involving and as enriching as reading habit.

Play game

If you are a game freak and it makes you feel at your best you can play games on your laptop, mobile phone or play station. It can be anything – racing, soccer, basket ball, cricket, puzzle, Sudoku, farming, city building, or any other interactive game.

Internet surfing

If you are a net savvy person and love to spend hours on Internet while chatting, sending mails, interacting on social networking websites and you have access to Internet while travelling; surf Internet. To keep yourself relaxed do light hearted activities, not serious work on net.

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11 Dec 10 Tips to overcome Pre-interview Fear

Pre-interview panic is not an uncommon affair. Many of the beginners and young professionals go through acute anxiety and fear before the interview session. At times pre-interview anxiety is so serious that it results into fear, nausea, fever and many other uneasiness. Such fear can not only make one sick and result into poor unsatisfactory performance in interview but may also result into missing of interview opportunities.

Here are some tips about overcoming such undesired fear.

Don’t think too much

Never let the stress get on you. Be at ease. Don’t think too much about the interview. Live your day as any other normal day. If you stay at ease, you will remember things, appear confident and at your best.

Be truthful

Don’t put any information in your curriculum vitae which is not true, half-true, misleading. Remember what you have put in your CV. Be truthful. False information not only has a scope of landing you into problem but you may also forget what you have lied about. Put valid information. It will make you confident and appear credible. Don’t forget interviewer may verify all information.

Talk to your mirror reflection

If you are scared of facing interviewer and speaking in public, start practicing. Stand in front of mirror. Talk to yourself. Shoot questions. Answer it back. See how you look while you speak. Make your body language apt for interview purpose. Check your words, vocabulary, style of talking, pronunciation and pitch. Modify accordingly. It will not only help you to overcome your shortcomings but also boost your confidence immensely.

Know about the company and job profile

Do your thorough research about the company you are going to visit for the interview purpose. Know about the company’s history, span of presence, clients, owner group, achievements, failures, tie ups, marketing policies etc. Know the role of the profile you have applied for, skills required for it and other requirements. Prepare yourself about probable questions and answers. It will keep you confident and prepared.

Keep things ready

In well advance of the interview date keep all documents, testimonials, dress ready. Last moment hurry and tension of misplacement may delay your arrival at interview and the entire process. It will de-stress you too.

Go for it. Give your best. Success will follow.

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