Current IT field related information

20 Nov 09 Article Marketing Guidelines

Article marketing is a potent source for getting backlinks and traffic. This is the reason why so many article directories have come into existence. Writing for each one of these directories (I am talking about good ones) is different from writing for other good directories, and there are some guidelines that we need to follow to increase our acceptance rate. Every article directory has different guidelines, but there are some points in the guidelines that are common to all. I am listing is below:

  • Quality Content: In context of article marketing, quality content means non-duplicate, error-free, exclusive content. Do not submit a PLR, ripped-off, or any other kinds of duplicate content. The article must be informative in order to get published. Quality of your content also plays a big role in whether independent publishers will pick the article or not.
  • Resource Box: The resource box should contain a brief bio of author, and 2 to 3 links. You can also have your head-shot photograph in the resource box.
  • No Self-serving article: You should not have a self-serving, that is to say, you cannot have advertising, promotional material, press releases, or sales letter, etc., submitted in the name of article.
  • Abstain from pornography, racism, terrorism, hacking tips, violence, personal attack, etc. None of the article directories are going to publish your article, if your article contains any of these.
  • Abstain from using special characters, long dashes, curly quotes, HTML codes (some of them are accepted), hard line-break, Tabs, etc.
  • Number of articles: You should at least write 10 articles to get good quality backlinks and substantial traffic.
  • Grammar and punctuation: Though an article directory is not a bunch of strict grammarian, nonetheless, you need to use proper grammar and punctuation in order to make readers understand what you are saying.

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