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26 Jan 10 Using Google Adwords To Drive Traffic

Using Google Adwords to drive traffic to your website is a great idea.  But there are also a lot of pitfalls that can harm your campaign, and cause all of your efforts to fail.  Using Adwords is somewhat a fine tuned science.  Google Adwords allows you to pay a nominal fee via Google’s service, for every time a webpage reader clicks on your advertisement.  Your ads will go on corresponding pages that relate to your content, based upon which keywords you choose.  The main thing to understand about Adwords is that you want to carefully target your campaign, otherwise you run the risk of paying for clicks that aren’t worth the money.

-Using too many keywords is one of the number one mistakes that many Adwords users make.  You want to stay away from generic keywords, and stick only to keywords that directly pertain to your ad.  Otherwise you’ll have a lot of clicks from readers that were misled, that don’t amount to anything.

-Remember to use your relevant keywords in your ad title and description.  A big mistake is forgetting to do this, and then you have an ad that doesn’t seem to pertain to what a reader is currently surfing.  The whole point of Adwords is to hitch onto keywords on other sites for your ads.  Leaving those keywords out means that your ad is less likely to be noticed.

-Walk that fine line between clarity and keyword density.  Your keyword should be prevalent so that any searchers have no trouble running into your ad, but don’t overload your statements so that the keyword is senselessly repeated too many times.

-Always track your results, if one keyword set up isn’t working switch to a different one.  There’s no sense in continuing a campaign that hasn’t been fruitful.  That’s just beating a dead horse.  Instead, try different things if you’re not seeing the results you want.

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