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06 Mar 11 Mistakes to be Avoided while making and Delivering a PowerPoint Presentation

PowerPoint aided presentation is an integral part of formal presentation before the audience. It not only enhances depth of the presentation but also brings many more things on table like – easy to understand flowcharts and graphics, constant textual reminder, short and easy to comprehend points, sum up checklists towards end, a compact understanding of the entire topic. But while preparing and delivering a PowerPoint presentation speaker often loses focus and commits several notable mistakes. Don’t repeat these mistakes.

Too much of text

We are often tempted to overstuff our PowerPoint slides with too much of text and long paragraphs. Don’t forget presentation is all about putting points on slides and narrating or elaborating them in detail verbally. Don’t suffocate your presentation with too much of text. No one is interested in reading long texts. So write in bullets or points. Elaborate those verbally. Make sure you leave blank space in your slides.

Too much of animation

Many presenters love to show off their technical skills by animating each line or graphic of the slides. Remember, simplicity always sells. Don’t let the whoosh sound of your presentation distract the audience. It’s highly annoying when repeated. Keep slides simple, minimalistic, and elegant. Don’t animate each and every text or header or graphic element in it. Too much of rotation, blinking, floating, swinging of elements worsen a good content. Don’t use those animated sounds which are highly disturbing.

Baseless data

Presenters often put factual data, without mentioning the source. It’s a strict ‘no no’. Never put facts and figures, graphs without mentioning its source. No data seems authentic and valid without the source mentioned. People may doubt credibility of your presentation.

Reading out from the slides

Often presenters are seen doing nothing, but simply reading out whatever is there on the PowerPoint slide. It not only bores the audience, but also doesn’t add any value to the entire presentation session. You can add substantial value to a presentation only when you give your valuable inputs besides reading out from the slides alone. It also shows presenter’s lack of confidence, public speaking fear and lack of knowledge.

Make sure you avoid these mistakes.

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23 Jan 11 Tips for Brochure Writing

Brochure writing is an art besides its scientific approach. If you are new to brochure here are few helpful tips for you.

Detailed yet interesting

Brochure writing is a detailed affair, yet crispy. Modern brochure writing style is crisp yet very effective. A brochure may run over many pages or consist just 3-4 pages, depending upon its nature. Make sure you include all important information like company’s history and description, CEO’s message, mission and vision statement, product or service detail, achievements. Since brochures are long in nature it will be all inclusive yet crisp.

Keep the style same

Irrespective of brochure’s total number of pages, keep the writing style same all over. If you are talking in passive voice, talk in the same style throughout. Don’t switch on and off between styles. If you have taken a poetic style of writing maintain that throughout. Sign off with the same flavor. Even keep your font style same.

Understand the purpose

There’s no set formula of brochure writing. Brochure writing style may vary depending upon the purpose of writing. A technical brochure or a product brochure; corporate brochure or sales brochure, each calls for a different style and purpose of writing.

Don’t overstuff

Often marketers are tempted to stuff a brochure with maximum amount of factual data. It certainly bores the reader. Don’t overstuff a brochure with data. Keep it light, crispy yet all inclusive. Touch upon all important points needed to be conveyed, and elaborating in short only most important parts. If you are mentioning product features, make sure you convert those features into benefits. Translate each feature into functional and emotional benefit. Break the paragraphs into bullet points when needed, else into short paragraphs. Don’t write a page full, in one single paragraph. Make sure you leave enough blank space or space for images on a page. It makes reading interesting.

Put quotations whenever applicable

Quotations are always appealing. While you craft a brochure page, try to put some quotations wherever they are applicable. It can be some words from the company’s chairman or some famous quotes or simply few lines you wish to emphasize. When the brochure page is designed such quotations can be nicely used in bold and bigger fonts. It easily grabs attention.

Tags: , Brochure Writing, , Corporate Brochure, Different Style, Emotional Benefit, , Font Style, Helpful Tips, , , Poetic Style, Product Brochure, Product Features, Sales Brochure, Service Detail, , Technical Brochure, Vision Statement,

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