26 Nov 10 How Email Marketing ROI Is Perceived At Budget Time
How is email marketing perceived at the time of budget? And does maturity phase have anything to do with the perception a company has about email marketing?
How is email marketing perceived at the time of budget? And does maturity phase have anything to do with the perception a company has about email marketing?
These are the questions many online marketers are struggling with, as this knowledge will help them grow their business. To answer this question, MarketingSherpa has conducted a study titled MarketingSherpa Email Marketing Benchmark Survey by taking a sample size of more than 1,100 marketers.
The study result showed that only 38% have said that the company seemed in favor of increasing the email marketing budget in the strategic phase, as they see value in it. But this enthusiasm was not seen in transition and trail phase.
The percentage of marketers who showed reluctance to increase the budget (yet did so) in maturity phase was 38%, in trial phase this percentage shoots up to 41, and in transition phase this percentage was highest (43%).
Total percentage of marketers who refused to invest in email marketing in maturity phase was 24%, and 38% refused to give any money in transition phase, whereas, 40% reflected negative vibes in trial phase (see image).
As per the study, the decision makers seemed to be divided in their views on email marketing expenditure, but the data suggested that more and more people are willing to embrace it. It’s a piece of good news for the industry.
Tags: Benchmark Survey, Budget Time, Decision Makers, email marketing, Email Survey, Invest, Marketing Budget, Marketing Email, Marketing Roi, Marketing Survey, Marketingsherpa, Maturity, Money, Negative Vibes, Online Marketers, Perception, Reluctance, Study Result, Transition Phase, Trial Phase
10 Oct 10 Perception of Social Media during the budget time
Like PPC (Pay per Click), the perception about Social Media is also fast changing. Exceeding number of organizations are taking social media in their tight embrace, even at the time of the budget when anything that incur any cost gets frowned upon.
2,300 marketers, who were interviewed by MarketingSherpa for its Social Media Marketing Benchmark Report, testified this.
7% of the marketers said that social media is producing measurable results, so they will increase the budget. 49% of the total respondents said that their organizations were more than keen to increase their social media budget, for they saw it as a promising tactics.
27% marketers said that the results of social media cannot be seen now, so they do not want to stretch the budget too far for that, and will keep the budget as it is, whereas, 17% sees no value in the investment. They feel social media is free, so there is no need to spend anything. See chart below for a visual representation of the survey result.
Tags: Benchmark Report, Budget Time, Embrace, Marketers, Marketing Report, Marketingsherpa, Measurable Results, Media Marketing, Pay Per Click, Perception, Ppc, Respondents, Social Marketing, Social Media, Survey Result, Tight, Value Investment, Visual Representation
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