26 Nov 10 How Email Marketing ROI Is Perceived At Budget Time
How is email marketing perceived at the time of budget? And does maturity phase have anything to do with the perception a company has about email marketing?
How is email marketing perceived at the time of budget? And does maturity phase have anything to do with the perception a company has about email marketing?
These are the questions many online marketers are struggling with, as this knowledge will help them grow their business. To answer this question, MarketingSherpa has conducted a study titled MarketingSherpa Email Marketing Benchmark Survey by taking a sample size of more than 1,100 marketers.
The study result showed that only 38% have said that the company seemed in favor of increasing the email marketing budget in the strategic phase, as they see value in it. But this enthusiasm was not seen in transition and trail phase.
The percentage of marketers who showed reluctance to increase the budget (yet did so) in maturity phase was 38%, in trial phase this percentage shoots up to 41, and in transition phase this percentage was highest (43%).
Total percentage of marketers who refused to invest in email marketing in maturity phase was 24%, and 38% refused to give any money in transition phase, whereas, 40% reflected negative vibes in trial phase (see image).
As per the study, the decision makers seemed to be divided in their views on email marketing expenditure, but the data suggested that more and more people are willing to embrace it. It’s a piece of good news for the industry.
Tags: Benchmark Survey, Budget Time, Decision Makers, email marketing, Email Survey, Invest, Marketing Budget, Marketing Email, Marketing Roi, Marketing Survey, Marketingsherpa, Maturity, Money, Negative Vibes, Online Marketers, Perception, Reluctance, Study Result, Transition Phase, Trial Phase
01 Mar 10 A Job-Search Guide to Help People Over 45 – XVI
From the last post of the series, we are talking about interviews and how it will affect a 45-year old person in getting a job. In the previous post, we discussed how you need to carry yourself in the interview. In this article, I will talk about breaking stereotypes, using your age as an advantage, and how to handle questions that are not legal. So, let us begin our journey.
Play your age and tell them it is an asset
You didn’t grow old sleeping. You acquired certain skills and a hell load of experience, which a young person can only imagine to have, but can never have until he or she reaches your age. Play this card well, and tell you interviewer that your age has given you the wisdom and maturity that comes only with age. Convince your interviewer that it will be an asset not a liability for the company.
Smack the stereotype on its head
Your young interviewer has many preconceived idea attached with your age, which you need to dispel. This is necessary, but do not do it violently. Be calm, composed, and in the best of your selves when breaking the stereotypes.
Handle illegal questions well
So what you have grown old now? So what you are 40 plus? It does not mean anyone can discriminate against you based on your age. It is a crime, and if you are given hint of this then either politely move to other question or ask the interviewer to not go in that direction. You can also consider legal action, if it does not stop on that.
You need to be careful when working on the above suggestions. A wrong step may land you in trouble. It is a fine line to walk.
Tags: Advantage, Asset Liability, Getting A Job, Hell, Illegal Questions, Imagine, Interviewer, Job Guide, Job Help, Job Search, Journey, Maturity, Old Person, Preconceived Idea, Search People, Stereotype, Stereotypes, Wisdom, Young Person
29 Dec 09 3 Marketing Tools for Small Business
A small business differs from a big business largely on the scale of operation. A small business does everything that a big business does but only on the smaller scale with a more personal touch to the activity. Still, there are tools of big business that a small business can also use. In this article, I will talk about 3 such tools. How you use these tools will determine how much you succeed in your marketing effort.
SWOT
SWOT stands for Strength, Weakness, Opportunity, and threat. Strength and weakness is internal to the product, whereas, opportunity and threats are external to the product. We use this matrix to find out strengths and weaknesses of our product, see what opportunity (matching our ability) the market is presenting, and gauge the threats presented by the market.
PLC
PLC stands for Product Life Cycle. A PLC study of your product gives you an idea about what stage your product is in, and what marketing channel and strategy to use. We divide PLC in following parts: introduction, Growth, Maturity, and Decline.
Introduction is the phase when the product is introduced to the market, and the organization is striving to create awareness about the product. Profit in this phase is either negative or low.
Growth is the phase in which the product gets acceptance, which results in increase in sales. Profits are high in this phase, and to cash in on the momentum the product has got, organization tends to invest some advertising dollars.
Maturity is the phase when sales start slowing down because most of the buyers have your product. Sales and profit has already passed its peak. Sales and profit may not be increasing but they are steady.
Some marketers divide this phase into early maturity and late maturity to figure out how close the product is to decline phase.
Decline is the phase when sales and profit both starts falling. It could be because the need of the market has changed and some better product is fulfilling that need, or because some other product is meeting the same need at lower cost.
From this phase either the product dies out in oblivion, or get reinvented, reintroduced and pushed on the growth track.
PESTEL
Some call it PEST while other calls it PESTEL. I have taken PESTEL because it is more complete a matrix then PEST. PESTEL is a macro-environment scanning matrix that helps a business find out how the various external factors going to affect it. PESTEL Stands for:
P: Political factors (Policy changes and how it is going to affect you)
E: Economic factors (economic growth, exchange rates, inflation, interest rates, and taxation changes are going to affect your business)
S: Social factors (How does social changes like, education, demographic, occupational, etc., going to affect you)
T: Technological factors (How advent of new technology will affect your business)
E: Environmental factors (How change in climate or rising temperature can affect your business)
L: Legal Factors (how change in legal environment going to affect your low. How much will your business suffer if the carbon emission level is set lower, and government pension plan is made mandatory for every organization, regardless of size?)
PEST matrix analyzes all the factors we discussed above except for the last two.
Tags: Big Business, Decline, Marketers, Marketing Business, Marketing Channel, Marketing Strategy, Marketing Tools, Matrix, Maturity, Momentum, Opportunity, Peak Sales, Personal Touch, Product Life Cycle, Profits, Small Business, Strength And Weakness, Strengths And Weaknesses
The best DSL providers offer both reliability and speed.
Low cost and high quality provided by the top Website Hosting providers.
Meet Michael Fertik with Reputation.com.