16 Oct 10 Why Mobile is The Hottest Marketing Channel

Everyone is talking about mobile these days — from marketers to coders to users to the shopkeeper round the corner, everyone is talking about mobile. This made me wonder if it indeed is a soaring market or just a fad like gazillion others that preceded this, and I decided to look for some quantifiable data to see why a marketer should consider including mobiles in the marketing mix.

That brought me to a Gadget Ownership, 2010 study conducted by the Pew Research Center’s Internet & American Life Project in this month in the United States. The result tallied with the common belief on the matter.

The study suggested that 85% Americans own a cell phone, and only 59% and 52% owns desktop computers and laptop computers, respectively. Another 4% is said to have access to tablet computers. (See image below).

PEW-gadget-ownership-study

The depth of cell phone penetration has provided a never-before for marketers to reach individual customers. But do not assume that the old rules of the game will be applicable. To become successful here, you may need to rethink the rules of engagement. You should, therefore, make a move fast, before everyone else does.

Tags: Amp, Belief, Cell Phone, Desktop Computers, Fad, Gadget, Laptop Computers, Marketer, Marketers, Marketing Channel, Marketing Mix, Mobile Marketing, Penetration, Pew Research Center, Quantifiable Data, Rules Of Engagement, Rules Of The Game, Shopkeeper, Study Suggested That, Tablet Computers

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14 Mar 10 Mobile Social Networking – Facebook Grows By 112% and Twitter by 347%

In a study conducted by comScore of the mobile social networking usage, it was found that Facebook.com has more than doubled its mobile user base in January 2010 compared to the user base in January 2009. In the same period, Twitter grew by 347%.

In January 2009, 11.8 million mobile users used their cell phone to access Facebook.com, which increased to become 25.1 million by January 2010. In the same period, Twitter user base grew from 1.05 million to 4.7 million mobile users.

The growth rates of these two social networking sites have exploded, but MySpace’s shrunk. The user base of MySpace fell short by 7% of its previous years mark. (See image).

Tags: 1 Million, Cell Phone, Comscore, Facebook, Mobile User, Mobile Users, Myspace, Networking Usage, Previous Years, Social Networking Sites, Twitter

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14 Feb 10 Texting – the Most Used Cell Phone Feature

If you thought it is 10MP camera, music player with 4, 8, 16, or 32 gigs of space, or ultramodern, sleek web browsers that is the most used feature of a mobile phone then I cannot tell you how wrong you are because the old-friend texting—sending text message from your mobile phone to other mobile phone(s) — is the most popular mobile phone feature.

In a study conducted by comScore MobiLens, it was found that 63.1% of the US mobile users aged 13 or more uses texting to communicate with their friends in December 2009. It was a 2.1% rise against the September 2009 data, where it was found that 61% 13+ mobile users in the United States use texting.

The second most used mobile feature was mobile browser, and on the third rung were mobile games. Music featured on 6th place below download apps and social networking. (See image for complete data)

Tags: Cell Phone, Games Music, Gigs, Mobile Browser, Mobile Games, Mobile Phone, Mobile Users, Music Player, Old Friend, Phone Feature, Phone Mobile, Rise Against, Sending Text Message, Social Networking, United States, Web Browsers

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16 Oct 10 Why Mobile is The Hottest Marketing Channel

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