Are you in the business of celebrity promotion? Have you been contacting newspaper and television channels all your life? Have you been clinging to traditional medium solely and making no much difference? It’s the time to make use of digital medium – Internet and make the most of it. If you are yet to find the strength of this medium and utilize it judiciously for promoting your celebrity client, here are some useful tips for you.
A Website
First and foremost important thing that you should do is making a website for your celebrity client. Make an attractive, self explanatory and nicely made website for your celebrity. Apart from information about the celebrity concerned make sure there’s also photo and video gallery. Include his or her achievements in life, awards won and major milestones crossed in the website. People are not only interested in a celebrity’s public life, but also look forward to a slice of personal life. Make the website as pleasing to the visual senses as possible.
Start blogging
Blogging is an instant way to stay connected to the fans and remain popular on web, even in search engine rankings. To keep fans updated about what’s happening in a celebrity’s life a blog post comes really handy. Ask your celebrity client to write a short blog post regularly. If he or she keeps too busy, personal secretary or you as a celebrity manager may do the same on his or her behalf. Make sure you are briefed nicely in such case. Fans will come back to the blog regularly to stay updated about the latest happenings.
Social networking
These days there’s no other tool like social networking sites – twitter, Facebook, MySpace; taking a toll over human lives. People are glued to them and so are the celebrities. The celebrity should frequently update status message, at least 3-4 times a day. It will keep fans and followers happy and interested. As a celebrity manager you may do the job on celebrity’s behalf. Make sure you also upload pictures and short videos of the celebrity, some formal occasions and may be some casual and personal ones. People will earnestly wait for the next picture to come up. You may also create the celebrity’s official fan page on the social networking sites. Ask people questions related to the celebrity.
Online chat session for an hour
People love the celebrities and treat them as idols. But fans and followers also want to come close to the celebrity at times, know more about them and talk directly. Arrange direct online chat session for an hour or so with the celebrity on social networking sites. Advertise the event at least a week before and follow up every alternate days. It will keep the fans awaited for the chat session, eagerly waiting forward to it. Allows the followers to ask direct questions to the celebrity, who may even put on the webcam to make the fans feel great and rewarded.
Power of web is beyond imagination and can actually draw the celebrity more spotlight.
Tags: Case Fans, Celebrities, Celebrity Information, Followers, Job, Latest Happenings, Life Awards, Making A Website, Medium Internet, Milestones, Myspace, Personal Life, Personal Secretary, Search Engine Rankings, Social Networking Sites, Status Message, Television Channels, Traditional Medium, Video Gallery, Visual Senses
21 Nov 10 Is Facebook Killing All Other Social Networks?
According to CompetePro data, Facebook has recorded a year-on-year growth (between October 2009 and October 2010) of 22% to take its unique users tally to 133.5 million from its previous 109.7 million mark. In just one month (between September 2010 and October 2010), Facebook grew by 2%.
This is the month where Twitter has witnessed a negative growth of 9.4% on its September number which was 28.3 million. If we see year-on-year growth of other two social networking giants LinkedIn and MySpace than we will see a similar decline in the number of unique visitors. MySpace has recorded a negative growth of 20.5%, and it has fallen from 73 million unique visitors to 58 million, and LinkedIn has recorded a 4.7% negative growth, taking its tally from 14.6 million unique visitors to 13.8 million uniques.
Why I think Facebook is killing others?
We all have a finite 24 hours in a day, which we distribute (unevenly) on the works we do, and we have only so much time for social sites or Internet surfing. Seeing the average time spent by users on Facebook, which is in excess of 40 minutes a day, I think, people hardly get time left for other social networks.
Not only that, our habit of unevenly spreading time, also leaves us wanting for more time, which for many could mean cutting back on time spent on the Internet. And as people are more or less addicted to Facebook, time spent on other social sites drops down, which in the long term means, pulling out of these websites.
How they can survive?
For social networks like LinkedIn and twitter, which are not direct competitors of Facebook, developing a Facebook application could be a way, or may be not.
Tags: 5 Million, 6 Million, Decline, Facebook, Habit, Internet Surfing, Linkedin, Million Unique Visitors, Myspace, Networking Giants, Sites Internet, Social Networking, Social Networks, Tally, Twitter
In a study conducted by comScore of the mobile social networking usage, it was found that Facebook.com has more than doubled its mobile user base in January 2010 compared to the user base in January 2009. In the same period, Twitter grew by 347%.
In January 2009, 11.8 million mobile users used their cell phone to access Facebook.com, which increased to become 25.1 million by January 2010. In the same period, Twitter user base grew from 1.05 million to 4.7 million mobile users.
The growth rates of these two social networking sites have exploded, but MySpace’s shrunk. The user base of MySpace fell short by 7% of its previous years mark. (See image).
Tags: 1 Million, Cell Phone, Comscore, Facebook, Mobile User, Mobile Users, Myspace, Networking Usage, Previous Years, Social Networking Sites, Twitter
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