Current IT field related information

14 Nov 10 Writing for Web – Things to Keep in Mind

Writing for the Internet is different from writing for any other media, as there are far more distraction here than you can see anywhere else. There are so many things vying for your audience’s limited amount of attention that the attention is too thinly distributed among all the tempting elements.

Your copy or content has to perform in this chaotic world. Wouldn’t it be too much to ask your content to do without providing it the weapon necessary to cut through the clutter? Those weapons are scannability, keywords, and short paragraphs. You need to keep following things in mind when writing for the web:

  1. Keep the paragraph short. You are not creating a literary piece, so there is no need to make the paragraphs long. 3 to 4 sentences long paragraphs are enough.
  2. Divide your articles using headings and subheadings.
  3. Use important items as bullet points.
  4. Use keywords in H1, H2, H3, and other heading tags.
  5. Use primary keyword as early in the title as you can.
  6. Use important keywords in the first 50 words, or at least in first 100 words.
  7. Use headings and subheadings to communicate key ideas.
  8. Use standard font in the blog or article you post on your website, so that most of the people can read the items.
  9. You can also insert images and tables in an article or blog post to make the article scannable.
  10. Keep the sentences shorter.
  11. Do not confuse your readers by addressing too many issues in a small article. Keep it simple.

Your article or blog post should be constructed in such a way that your audience gets the central idea in the first 30 seconds. This is the amount of time one has for any online item. The visitors may stay longer if you succeed in retaining the audiences’ attention within this time limit.

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