Current IT field related information

09 Jul 11 What Makes a Website Get Thumbs Down?

Everyone has a website these days, but every website is not attractive? Why is it so? All websites have typical website structure, yet fail miserably in terms of appeal and level of interest grabbing. Have you ever thought why some websites simply put you off and you never want to get back to it? Here are some reasons what makes a website draw thumbs down.

Poor Layout

Foremost reason for a website to fall flat on its face is its poorly designed layout. A poorly designed layout may not only appear bad, but also lack proper user friendly structure, legibility. Many people try to save little amount of money by putting all information in a page and cluttering the webpage to the maximum level. Such layouts ask reader to scroll down and find entire information; which is highly annoying for the reader. It looks like a novel, especially when the content is long.

Poor color combination

It’s often seen that few websites consist of bright and warm colors just for the sake of drawing attention. Such color schemes like warm red with bright yellow may surely draw initial attention, but will immediately put off a reader. He may get a headache too if exposed to such colors for long and soon leave the website. Play safe with colors, know which colors are complimentary and most importantly do justice to the website or brand. Suppose it’s a pharmaceutical company’s website, you can’t afford to keep it flashy red. If you have a corporate color you may use the same, to build your brand identity on web.

Poor content

Often people think writing is a job that anyone can do and they themselves try writing, while abandoning the entire purpose of the website. Even if it costs to you, make sure you get the web content written by some expert. Make several tabs for content under different headers and make sure it’s not too lengthy. Crisp, simple yet interesting text always works. Make sure you don’t go abstract in your communication and people can easily locate your purpose behind the communication.

Complex URL

Several times people think of a complex name for their website or end up choosing a rare URL for unavailability of the simple ones. Instead of going for a real rare and complex name choose a simple and easy to remember name with .ORG or .NET or .UK and the like for availability sake. An easy URL is not only remembered but also talked about and passed on from one person to another.

Keep these faults in mind, and you will never end up making the same mistake like those not so good websites.

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03 Jan 10 How to Use Twitter to Get Clients

Twitter is an amazing tool. It can be put to any number of uses. People use it to make friends, to know about the topics they care, to get job alerts, to stay on top of any topic, to get recommendation, to read funny jokes, and to get influenced by memorable quotations, etc. This 140-character wonder can even be used to get clients for your business, regardless of your size, be it for your one-person startup, or for a 1000-people big company.

In this article, we will see what you need to do to get clients from twitter.

Step 1: Use real name

Will you like to do business with sexykitten, or hotrode? I am sure you won’t, regardless of how smart hotrode or sexykitten is. This is the power of name. A good name creates a positive image, whereas, a bad name ruins the party. Use your real name or business name for the twitter profile. If your name or business name is already taken then use something close to that, but spare yourself the horror of bad names.

Step 2: Use real picture

Like a real name, a real picture helps create a positive image in the mind of onlookers. Do not go for cool looking cartoons, or any other thing. Let your prospect know that you are a real person behind the twitter profile by giving a real picture.

Step 3: Brand your background

If you do not know this then let me break the good news that you can brand your twitter profile the way you want. I will suggest you customize the background of your twitter profile with your corporate brand identity.

Step 4: Use compelling bio

Your one-line twitter bio says a lot about you. People get influenced reading that, so it better be good. Make your twitter bio forceful and SEO-friendly.

Step 5: Add URL

Many people leave URL field empty. Do not commit this mistake. Use a proper working URL in your profile. This will work as a door to your website.

Step 6: Create a list

Create a list of the tweets from your industry and make it publicly available. This will give your prospect an idea about how closely you follow the changes in your industry. He may regard you as a leader of the pack, which will mean more business for you.

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