Writing for the Internet is different from writing for any other media, as there are far more distraction here than you can see anywhere else. There are so many things vying for your audience’s limited amount of attention that the attention is too thinly distributed among all the tempting elements.
Your copy or content has to perform in this chaotic world. Wouldn’t it be too much to ask your content to do without providing it the weapon necessary to cut through the clutter? Those weapons are scannability, keywords, and short paragraphs. You need to keep following things in mind when writing for the web:
- Keep the paragraph short. You are not creating a literary piece, so there is no need to make the paragraphs long. 3 to 4 sentences long paragraphs are enough.
- Divide your articles using headings and subheadings.
- Use important items as bullet points.
- Use keywords in H1, H2, H3, and other heading tags.
- Use primary keyword as early in the title as you can.
- Use important keywords in the first 50 words, or at least in first 100 words.
- Use headings and subheadings to communicate key ideas.
- Use standard font in the blog or article you post on your website, so that most of the people can read the items.
- You can also insert images and tables in an article or blog post to make the article scannable.
- Keep the sentences shorter.
- Do not confuse your readers by addressing too many issues in a small article. Keep it simple.
Your article or blog post should be constructed in such a way that your audience gets the central idea in the first 30 seconds. This is the amount of time one has for any online item. The visitors may stay longer if you succeed in retaining the audiences’ attention within this time limit.
Tags: Amount Of Time, Audience, Audiences, Bullet Points, Central Idea, Chaotic World, Clutter, Distraction, H2 H3, Heading Tags, Headings And Subheadings, Many Things, Paragraph, Sentences, Short Paragraphs, Small Article, Time Limit, Time One, Weapons, Writing For The Web
Perhaps you lost many good job opportunities for your poor English speaking. If I am not wrong even many good institutions rejected you at the personal interview for your English. Don’t let just a verbal language skill jeopardize your whole career. If English is a foreign language for you, don’t be embarrassed. You are not born with that language. Follow these few valuable small tips to develop a better hold on spoken English.
- First of all shed the fear of speaking English. Unless you can overcome the fear of speaking in public you won’t learn. Don’t get demoralized seeing others reaction towards your speaking. Don’t be afraid of committing of mistakes. Always remember, failures are the pillars of success. So go ahead, and speak. More you talk, more you improve. Read out loud. Hearing will reinforce your memory. Record your voice and play it later. Check how it sounds and where you went wrong.
- Start with simple English. Use easy and concise vocabulary. Keep sentences short. While you speak maintain the clarity of voice.
- Everyday read English at least for 30 minutes. Read newspaper, journal, novel, poem, short story, article whatever you like. Start with the easy ones and gradually progress towards difficulty.
- Don’t get tempted to use idioms and proverbs you hardly know. You may convey completely wrong meaning to the audience. Moreover many non-English people may not be able to interpret it.
- Don’t swallow the dictionary. It looks quite silly when people are tempted to use big mouthful difficult words where a simple word could easily fit in.
- Interact with English speaking friends and colleagues more often. Friends who have enrolled in English speaking courses are a good source of learning. Talk to them more often; carefully watch while they speak. Even if you fall short of words continue talking. They will be more likely to help you.
- Develop your written skill too. Unless you have a decent command on the vocabulary you won’t be able to communicate.
- Watch English movies, television serials, news. Carefully follow the accent. Following fluent good English will unknowingly influence yours. Try singing English songs.
- Brush up English grammar. It will strengthen your speaking. Revise tense, parts of speech, articles, form of verb.
- Always carry a pocket dictionary. Whenever new word strikes you, make yourself familiar with it.
- Learn a new word every day. Learn its meaning, pronunciation. Make it a daily practice and soon your vocabulary will be rich.
- Go more often to English clubs, pubs, shops, cafes where people converse in English only. Mixing up with English people will definitely help your verbal skill.
Will you still think learning spoken English is a big job? It’s as easy as any other language. All you have to do is hold your patience and follow the tips; as nothing will happen overnight. Stay focused and dedicated. Soon you will be master of it.
Tags: Big Mouthful, Dictionary, Difficult Words, English People, English Speaking Courses, Fear Of Speaking In Public, Foreign Language, Good Job, Idioms, Job Opportunities, Language Skill, Personal Interview, Pillars, Proverbs, Record Your Voice, Sentences, Short Story, Speaking In Public, Verbal Language, Vocabulary
It sounds too obvious to be overlooked, but it has been overlooked by many. Surprising it may sound, but many marketers do not actively use press releases to build credibility, get backlink, and pull visitors. And many of those who try never get passed a few visitors or a few acceptances (in press release syndications) because the press release is not properly written for the purpose.
Writing a press release is a bit tricky – and I am not talking about technical stuffs when I wrote that – but it will not remain so, should you read this article through the end.
4 Press release tip
Use Newsworthy angle
Not every write-up can pass for a press release, and your advertising, promotional, and self-glorifying materials will also not pass for a press release.
The content of your press release should be newsworthy for it getting accepted by the online newswire (press release distribution services). If you do not have a newsworthy announcement to make then you can talk of any product offer that you are giving, or any services that you are offering. Write any non-promotional material you want, but write it from the news angle. Just provide who, what, when, where and how of the story. Do not go overboard with self promotion.
A good start is important
The very first sentence of your press release should be powerful. Use targeted headline for the press release, and succinctly provide all the required information in the first paragraph of the press release. You need to give all the details of the news (provide who, what, when, where and how) in the first paragraph only.
Keep it short
The length of your press release should not be around 500 words. Do not make it longer. No one likes to read 3-page long release. Use short sentences, and active voice. Write only those things that adds value to the reader. As said, 500-word is the number you should try to be around.
Write for the media
Many press releases fail to attract attention from media people, newswire, and journalists, etc., because the press release is not written with them in mind. It is written with readers in mind. Writing a press release for end users is a mistake, as they are not the immediate target audience of a press release. Write it for media.
You should also include your contact information at the end, to assist those who want more information about the release.
Tags: Active Voice, Advertising, Credibility, Journalists, Marketers, Newswire, Paragraph, Press Release Distribution, Press Release Distribution Services, Press Release Writing Tips, Press Releases, Promotional Material, Self Promotion, Sentences, Sounds, Syndications, Technical Stuffs, Writing A Press Release
