08 Sep 11 Why You Should Hire A Professional Web Content Writer?
Web content writing is not just another commercial writing. It is something unique, requires specialized skills, knowledge and understanding of the media. Never rope in any casual writer for your web content, as you can’t afford to mess up your website; it is your identity before the entire world. Here are some reasons, why you should hire a professional web content writer.
Understanding of Internet, Websites
Most importantly, why you should rope in a professional web content writer is because of his or her understanding of the Internet medium, websites and what people look forward to from a website. Internet works very differently from other forms of media. Attention span on Internet is limited, cluttered by too many websites around and plenty of distractions. Websites need not only stand out from designing point of view, but also from content’s context. Flawless grammar, crispy writing style, excellent vocabulary, and power packed message should be integral part of your web content. A professional web content writer also knows how a reader reads on Internet, how long one can read and at what point one needs to break the ice. A web content writer knows how websites vary in style and what makes a good site stand out from the rest.
Beyond just writing
A good web content writer can be of immense help, besides just writing. A good web content writer knows tricks of web writing, how many words should be there in a paragraph, how long people can read at a stretch on a page, what kind of messages or web content work well with the target audience, how eyes move through a website, where images need to be placed in a web page, which topic needs how much write up etc. A professional web content writer comes with years of experience in working with other websites or seeing many other good websites. He may also help you in conceptualizing some new ideas for your website.
Flawless work
When you choose a random writer and do not look for a specialized web content writer, there are always chances of errors, confusion and lot of tension. Why would you settle for an average work or hire another proof reader to keep a check on your website, just for the sake of saving few bucks? Instead hire a professional writer who can deliver flawless work, has good writing style, has good command on language and grammar and can deliver good work seeking no further supervision.
Prompt delivery of work
Prompt delivery of work is very essential to every project. There are times, when a project requires very prompt delivery and only a skilled professional web content writer can work good even under time constraints since he has years of experience and need not do much effort for the same.
So don’t make the mistake of hiring an average random writer. Go for a specialized web content writer only.
Tags: Attention Span, Distractions, Entire World, Flawless Work, Grammar, Internet Medium, Internet Websites, Media Attention, Paragraph, Point Of View, Random, Rope, Target Audience, Vocabulary, Web Content Writer, Web Page, Website Images, Website Internet, Writer Web
25 Jun 11 4 Essentials of Advertisement Copywriting
Advertisements are informative, amusing, entertaining, creative, thoughtful and a brand’s face before the world. The man behind conceptualizing and making an advertisement is known as the copywriter. A copywriter writes destiny of an advertisement. This art of writing is much different from other forms of commercial writing. It calls for different sets of aptitude, skills and expertise. Here are some essential skills a good copywriter must possess.
Good hold on vocabulary
If you are an aspirant copywriter, your command over the language has to be excellent. You just can’t afford to mess with your language skill. Learn new words, expand your vocabulary. You may read lot. Don’t get too choosy. Read everything – journals, novels, blogs, dailies, articles. The more you read, better will be your vocabulary. Keep a dictionary handy. Refer to it whenever you find a new word. You should know as many words as possible, then only you can use them effectively. Learn multiple languages if you can.
Sense of humor
A good copywriter needs to possess great sense of humor. If one is not born with it, he or she can cultivate it with time. If one has a good grasp of humor it is easily reflected in his advertisements, as advertising needs to be entertaining and catchy. It calls for wit, humor. Sense of humor helps in twisting and turning words, creating pun and arresting concept. See humorous films, shows.
Understanding of art
Well, a copywriter doesn’t write only. He conceptualizes and writes. And many times a concept has no copy, is just art driven. So copywriter needs a good understanding of art. Even an advertisement with copy needs to relate to the image. If copywriter doesn’t understand art, an advertisement can be complete clueless and mismatch.
Understanding of the viewer
Copywriter needs to understand the market, customers, audiences’ psyche and competition. Without understanding the trend, societal outlook, audiences’ psyche a copywriter can’t create a good advertisement or connect to the audience. A copywriter can be fatal for the brand, if tries to remain firm with his own style and doesn’t consider the brand or its target people.
You should not overlook any of the above-given tips when writing copy for an ad campaign.
Tags: Advertisements, Aptitude, Art Of Writing, Aspirant, Audiences, Clueless, Copywriter, Copywriting, Dailies, Destiny, Dictionary, Good Understanding, Grasp, Language Skill, Market Customers, Mismatch, Psyche, Pun, Vocabulary, Wit
21 Jan 11 Mistakes you should Avoid Writing A Resume
Everyone needs resume to start their professional lives. Most of the people write resume on their own, but fail to write a perfect resume or commit several common mistakes. Such mistakes often land people into threatening problems like loss of opportunity, sarcastic comments from interviewer, competitive edge of others on you and many more. Make sure you don’t commit these mistakes while crafting your curriculum vitae.
Running over pages after pages
Don’t make a CV running over pages after pages, unless you have 30 years of professional experience. Make sure your CV’s length doesn’t exceed more than two to three pages preferably. A long resume not only disinterests the interviewer, but he also doesn’t consider it that important to devote time on. So keep it crisp in length, yet all inclusive. You can’t miss out important details that your resume needs to convey to the interviewer. Rather than curtailing points to be included, curtail length of elaborative detail.
Avoid paragraphs
Write your resume in bullet points instead of writing in long paragraphs. No one likes to read textual detail in form of a paragraph. Bullets make eye movement easier and also details are easily conceived without much concentration and difficulty. Whether it’s your professional or educational details always write in points instead of paragraphs.
To difficult words
Don’t get tempted to put extremely difficult words in your resume. It’s always advised to use simple, commonly known and easy words in your resume. Too difficult words may confuse interviewer and also convey ambiguity. If you are not a writer and not opting for any writing job, adhere to simple vocabulary. Make sure your choice of words is simple, yet effective and powerful.
Wrong order
Often people write resume in wrong order of sequence. Last or current job experience or last educational pursuit should be on the top, followed by earlier experiences. Often people first write their first experience, followed by the latest ones. It confuses interviewer regarding present experience.
Don’t forget to include objectives
Start your resume with your objective. Don’t start a resume vaguely without any clear mention of what you wish to do in life and what you are looking forward to from the applied job.
Tags: Ambiguity, Bullet Points, Bullets, Choice Of Words, Competitive Edge, Curriculum Vitae, Difficult Words, Educational Details, Educational Pursuit, Eye Movement, Interviewer, Perfect Resume, Professional Experience, Professional Lives, Sarcastic Comments, Vocabulary, Write Resume, Writing A Resume, Writing Paragraphs, Writing Resume