Current IT field related information

20 Nov 09 Supplement Your Writing Income

Increasing your writing income is something that most writers are looking to do.  Actually, probably all writers are looking to increase their income.  Not many people would complain about being more comfortable financially.  But as a writer that can be tough, especially if you’re having trouble finding work.  The key is managing your opportunities to earn a residual income, in addition to your main writing projects.

A residual income keeps a steady sum of money flowing into your account.  This you can save for a rainy day, or spend as you need to, to keep the career going.  Residual income’s usually don’t earn as much as your mainstay, but they are a good supplement.

Think about the opportunities before you.  If you haven’t created a personal blog, you really should consider doing so.  It’s a good way to speak your mind, get noticed, and sell some ad space to make a little extra money.  Every writer should have a personal blog, and even if you don’t have the full time to invest, at least a simple one would suffice.  Combined with Google’s Adsense program, you can make yourself a nice little cash cow.

Try some seasonal opportunities.  There’s always someone out there looking for writers to write copy for season specific events, or advertisements.  Those are decent jobs that are fairly easy to complete, and they pay pretty well most of the time.  It’s a nice easy job that won’t detract from your main projects, but that keeps you writing, as well as earning.

If you have the sort of degree necessary, you could consider teaching other writers.  Many universities offer opportunities for independent teachers.  As long as you have the credentials, you can get paid for your time.  Plus you get exposed to new styles, and have a chance to communicate with other writers.  Now you’re not only earning some side money, but also helping your own writing to grow.

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22 Apr 09 10 Everyday Sales Mistakes to Avoid (Part – II)

As we discussed in the first part, a friend of mine from X-Paper (codified name of the only organization I worked for) was not very successful in selling the ad space despite his glittering MBA degree from a reputed institution, whereas, my bosses, most of whom had just plain vanilla graduate degrees, made a killing out of it. This article will tell you why?

But before going deep into it, let’s figure out the mistake my friend was making. The methods he was employing to woo clients was creating a layer in front of his eyes, which he named professionalism, and the layer was so thick that it hardly let anything other than the works requirements, issues and problems pass through it. Whenever a client started speaking about other things, the salesperson would either shut their mind away from the question, or at worst they will try to cut the discussion short. Anything other than business related problems were prevented to enter seller’s mind.

To a pair of untrained eyes, it looks like utter professionalism: work at the time of work, no small talks, but to a mind that is well-trained in the working of human psychology this step will look utter nonsense. As a human, neither we are capable of, nor can we compartmentalize our thinking, every day we find ourselves sandwiched between our professional requirements, and familial demand. In the context of human relations with his surrounding, this is normal, and everything else is not. My friend did not understand that he was not dealing with a machine made up of blood vessels and synaptic nodes, so pure ruthless professionalism would not fetch any result, instead it would put off the person on the other side of the table.

In the recent time, the scene has changed a lot. People leaving in the post 9/11 world are no longer looking for stark professionalism. Now unlike the 80s, the speech or interaction devoid of emotion is no longer considered the epitome of professionalism. These days, people are looking for human touch in everything they do, as the societal fabric is getting torn and tattered. They want to deal with someone who is empathetic towards their needs, desires, goal and aspirations, so what if it is personal. The dividing line between the work life and personal life is blurring. Every salesperson need to understand that the person on the other side of the table is as human as he or she is, so providing them an audience when they need is not a waste of one’s time, rather it will help the salesperson develop a strong bond with the buyer that will last longer, as the connection is on human level.

As we have discussed the problem one can have if any transaction is devoid of basic human emotion. Now, it is time to talk about 10 everyday sales mistakes that you can avoid while dealing with clients.

  1. Focusing more on the hard data and giving less consideration to soft skills.
  2. Focusing too much on the strength and sporting an ostrich-like attitude on weaknesses, (if you cannot see it, it hasn’t vanished, so burying your head in the sand will not work).
  3. Constant jabbering and not listening to client.
  4. Continue to sell even after client is sold to the product, idea or services.
  5. No follow-ups
  6. Not sweating on doing the required background research for the client
  7. Too self-conceit to ask for referral
  8. Not reading the psychological and behavioral cues let out by client.
  9. No knowledge of where to pull the plug and ask for order
  10. Not enough knowledge about the products and the services you are selling.

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01 Apr 09 Using Google’s Adsense As Effectively As Possible

Google’s Adsense program is a ridiculously good way to make money online through advertising, without having to go through the daunting task of trying to solicit advertisers yourself.  The problem is, most people don’t use Adsense properly, and so don’t see as much of a return from the program as they should.  If you figure, it’s a good idea for everybody to have a personal blog in the first place, whether for professional reasons, or just for the sake of putting your ideas out there for other people to read.  But if you’re going to go to that trouble, why not make a few dollars from your efforts, all you need is a few pointers on how to make the most of Adsense.

First and foremost, target your audience.  Go through Google’s Adsense options and choose categories that have something in common with your blog.  So obviously if you’re here reading this, you’re either an IT professional or in the field, so you want computer/internet products and services first and foremost.   After which, make sure you pay close attention to which sorts of ads are receiving the most attention, as you can use that to your advantage by replacing any banners that nobody pays attention to, instead adding ads that are more likely to get clicked.

There’s no point in wasting ad space on something that’s not doing anything positive for you.

Be careful in picking your Adsense banner colors also, as there’s a huge mistake that most people make when formatting Adsense content for their blogs.  And that huge mistake is, you do not want your ad banner to match your blog’s background color scheme.  It’s a proven fact that a contrasting vibrant color will attract more attention to the advertisement, increasing the likelihood that Dave Websurfer will click on the banner, netting you some money for your trouble.

But the main attraction, as I always say it, is writing relevant intriguing content.  That’s your blog or website’s lifeblood.  The longer that Billy Interweb-Browser stays on your site, reading whatever it is you choose to write about, the more likely he is to notice an advertisement.  And that’s the whole purpose of using your blog to generate any sort of cash flow.

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