Newsletter is an effective tool for brand promotion, which people effectively use to reach out the regular and prospective customers. But at times, such newsletters are not warmly welcomed, rather are thrown to the trash by marking as ‘Spam’. Have you ever thought what makes a newsletter destined for the spam box? Here are some reasons.
A newsletter which keeps coming to the subscribers’ inbox frequently is a sheer disturbance for them. No one wants sales messages every day. Do not send newsletters so often. Keep a nominal gap between two consecutive newsletters.
At times desperate marketers send out the sales newsletters randomly and intrude into privacy. At times, if a person visits a website for some purchase or registers for membership, the website holder counts the person as interested in newsletter and keep sending newsletter even without due permission. Such acts are highly annoying and the recipients do not hesitate to mark such newsletter as ‘spam’ and throw to the trash bin.
At times marketers assume a newsletter is good enough to induce sales and does not need any added attraction. If you are planning releasing monthly newsletter for your brand to the target group of customers, make sure your every newsletter induces prospects to buy. It can be certain amount of discount or free gifts or offers like ‘Buy 2, Get 2 Free’ etc. Or you may send out newsletters in case of a new launch or some occasion or festival related offer. If there is no such festival approaching, you may simply connect with the season and make the best of it. People open newsletters to find a new offer, not to find ‘Buy from us’ kind of messages. Thus a good newsletter is always thematic, based on some central theme or idea.
A good design is very important for a newsletter. Even if you need to inform the prospect or educate about something, you can’t afford to bore him or frustrate with a long newsletter, with too much information and cramped breathing space. Keep words minimum, crispy yet attractive. Use good combination of color as per the theme. Layout should be neat with enough white space for the eye to move around easily.
These are the few common mistakes that newsletters carry at times and therefore are destined to be in spam box. Don’t let these silly shortcomings spoil destiny of your newsletter.
Tags: Acts, Added Attraction, Brand Promotion, Due Permission, Free Gifts, Gap, Intrusion, Launch, Marketers, Newsletter, People Find, Prospective Customers, Prospects, Registers, Sales Messages, Spam, Subscribers, Target Group, Trash Bin, Wit
Measuring the effectiveness of a marketing campaign is as important, if not more, as is the creation of the campaign, and same yardstick we use to measure social media marketing campaigns as well. But the question is how one measures social media marketing effectiveness? What goals are relevant for social media campaign? To answer questions like these, MarketingSherpa, a leading online marketing research agency, has done a survey in February 2011 with a sample size of more than 3, 000 people, result of which is given below.
The survey suggested that 85% marketers consider social media marketing fruitful if they successfully refer visitors to their websites, whereas, 56% think increased reach (reach of fan, followers, and subscribers) is the objective worth considering. At number three was the effect of the campaign on search engine ranking.
According to the marketers, the least important or the least expressive goal is the customer service/support savings. See image for details.
What do you think, which one is the most important goal from the ones listed above?
Tags: 000 People, Customer Service Support, Followers, Gauge, Marketers, Marketing Agency, Marketing Campaign, Marketing Campaigns, Marketing Effectiveness, Marketing Research, Marketingsherpa, Measures, Media Campaign, Media Marketing, Online Marketing, Search Engine Ranking, Social Marketing, Subscribers, Survey, Yardstick
Email marketing delivers. But only when it is crafted patiently embedding all the elements that are considered “best practices” by experts in the field. But what do experts think? Like every lesser email marketer, I have also been wondering about this question. It is when I found myself face-to-face with a study on email message personalization conducted by MarketingSherpa.
The result of this study may not answer all the pressing email marketing questions, but it will help us go multiple yards closer to creating the ultimate e-mail marketing message. The study was conducted by taking a sample size of more than 1100 email marketers. Let’s go direct to the results and see what you should do to make your email messages convert better.
81% of the respondents said that they collect and use personal name of the subscribers, whereas another 17% said that they do collect subscribers’ names but do not use it. Personalizing mail by greeting subscribers by their first name appears to be the most important tactics.
Expert email marketers also use data like lead source, company name, subscribers’ role in the company, etc., to make the e-mail message more relevant. See image below for the complete data.
So what are you planning to include? Let me know what tactics you use for personalization of email messages? I am waiting eagerly to hear from you.
Tags: Best Practices, e-mail marketing, Elements, email marketing, Email Messages, Expert Email, Face, Mail Message, Marketer, Marketers, Marketing Study, Personal Name, Respondents, Source Company, Subscribers
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