12 Jun 11 How Do You Gauge the Effectiveness of Your Social Media Marketing
Measuring the effectiveness of a marketing campaign is as important, if not more, as is the creation of the campaign, and same yardstick we use to measure social media marketing campaigns as well. But the question is how one measures social media marketing effectiveness? What goals are relevant for social media campaign? To answer questions like these, MarketingSherpa, a leading online marketing research agency, has done a survey in February 2011 with a sample size of more than 3, 000 people, result of which is given below.
The survey suggested that 85% marketers consider social media marketing fruitful if they successfully refer visitors to their websites, whereas, 56% think increased reach (reach of fan, followers, and subscribers) is the objective worth considering. At number three was the effect of the campaign on search engine ranking.
According to the marketers, the least important or the least expressive goal is the customer service/support savings. See image for details.
What do you think, which one is the most important goal from the ones listed above?
Tags: 000 People, Customer Service Support, Followers, Gauge, Marketers, Marketing Agency, Marketing Campaign, Marketing Campaigns, Marketing Effectiveness, Marketing Research, Marketingsherpa, Measures, Media Campaign, Media Marketing, Online Marketing, Search Engine Ranking, Social Marketing, Subscribers, Survey, Yardstick
26 Feb 11 Personalize Your Email Message Like A Pro
Email marketing delivers. But only when it is crafted patiently embedding all the elements that are considered “best practices” by experts in the field. But what do experts think? Like every lesser email marketer, I have also been wondering about this question. It is when I found myself face-to-face with a study on email message personalization conducted by MarketingSherpa.
The result of this study may not answer all the pressing email marketing questions, but it will help us go multiple yards closer to creating the ultimate e-mail marketing message. The study was conducted by taking a sample size of more than 1100 email marketers. Let’s go direct to the results and see what you should do to make your email messages convert better.
81% of the respondents said that they collect and use personal name of the subscribers, whereas another 17% said that they do collect subscribers’ names but do not use it. Personalizing mail by greeting subscribers by their first name appears to be the most important tactics.
Expert email marketers also use data like lead source, company name, subscribers’ role in the company, etc., to make the e-mail message more relevant. See image below for the complete data.
So what are you planning to include? Let me know what tactics you use for personalization of email messages? I am waiting eagerly to hear from you.
Tags: Best Practices, e-mail marketing, Elements, email marketing, Email Messages, Expert Email, Face, Mail Message, Marketer, Marketers, Marketing Study, Personal Name, Respondents, Source Company, Subscribers
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