Are you the rare photographer with god gifted skill and an eye for detail? Do you like to captivate each living moment in frames? But if your photography skill isn’t fetching you much money, it’s the time to rethink upon your marketing strategy. Even good things often go wasted when not promoted effectively.
Here are few effective marketing tips.
Know your niche
Many good photographers are often seen claiming to be good in every area of photography, which is actually quite impossible these days. So find your niche area. Find in which type of photography you are actually stunning. It could be any – wild life photography, fashion photography, product photography. Make sure you excel in one area and build a fabulous portfolio of the same. Soon you will be known for your niche specialization. Write your area of specialization like your business card, letter heads.
Get listed
It’s very important for people to find you. Get visible. Get seen on photography related directories, photography journals, search engine, magazines so that your target audience can easily reach you. Not only your target market, it will also help you to be recognized in the photography industry.
Photography websites
Put your best photographs in all photography archive websites. You may still reserve rights with you by maintaining copyrights. Your photographs in such sites will draw many people close to you, who will follow you and turn your fan.
Facebook page
These days a major a tool of online marketing is through Facebook. Own a Facebook page where you can build your fan list. Put your best photographs, it is more like virtual exhibition of your talent before the world. Update your Facebook status often, ask for people’s feedback, and also follow great photographers you admire. Eventually they will also get to know you and may love your work too. You may also join photographers’ communities.
Professional tips
You may soon evolve as the best expert of photography. Start your own web page or forum or blog, where you promote yourself as the solution provider to newbie or aspirants. You can help people with expert advices and suggestions.
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Men’s salon – it may sound very appealing, but how many men actually go to salons for beauty treatments besides mere hair cut and shaving? Very few style conscious men make an effort to groom their looks and step into a salon frequently. Are you thinking of how to promote your salon more aggressively and lure men? Here are few simple tips for you.
Trial offer
Unless people try, not many people will come to know about you or take you seriously. So get seen, heard, and felt. Trying may result into conviction and final brand acceptance. Run free trial offers. You may offer a simple facial, pedicure, head massage, or basic hair spa treatment for free to the people. Take a temporary canopy or small shop in a mall, airport’s waiting lounge, fitness club, social clubs, office cafeteria where you run free trial service for a day. Free of cost offers always lure people. If satisfied they will definitely show interest, enquire about your salon and get back to you.
Discount vouchers
Distribute discount vouchers where your target audience is located or frequently goes to. You may have a tie up with corporate offices, providing 25% discount to its employees. This way, soon your salon will be popular and talked about. You can also have tie ups with fitness centers, bars and lounges, sports clubs entitling its members and visitors discount. You may also distribute discount vouchers nearby shopping malls, coffee shops, book stores, movie theatres.
Celebrity lure
You may run contests like bringing people to the limelight and making popular overnight. You may run ‘best hair’, ‘best stylish beard’, ‘best face’ and many other contests. Publicize these contests, so that more and more people come to your salon, get things done, and aspire to win. Promise the winner of titles to be promoted as the brand endorser for next few months. It will make them popular overnight. Everyone loves to feel like a star, they can’t afford to miss it.
Co-promote
Co-promote your offerings, the popular service with the slow selling one. Suppose, most of your customers come for haircuts and hardly anyone gets hair massage done, offer a very attractive joint offer, like haircut + hair massage = $40, whereas hair cut alone bears the cost of $30. Make sure you aggressively promote such offers inside and outside the salon. This way you will not only hike sales, but also sell the lowest selling service.
Try these tips today.
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Often a masterpiece book even goes unnoticed, unheard, and unaware of. In this age of too many books published in a year, even great books go unnoticed in the absence of good promotion. A good marketing strategy can make a book popular overnight. A good marketing strategy involves all media – audio, audio-visual, print, internet. At present, Internet has gained a mammoth shape through social networking sites, blogs, forums, websites, email marketing, Twitter, and the like. Gone are those days when inaugural of a book in a bookstore used to be enough for promotion of a book. Nowadays, being seen in bookstore shelves is not enough; the book also needs to occupy enough space in the virtual world – Internet. An effective Internet marketing can spread like a rapid fire.
Here are tips about how to promote books online.
Use social networking sites
Social networking websites are the best choice for promoting a book. Especially when your target audience is youth, modern, educated Internet savvy bunch of people – social networking sites are ideal. Twitter and Facebook are great platforms. Publicize the book release date on Twitter and Facebook. Publish details of the event in advance including venue, time and send the invitation to all friends in your list or tag them. Who doesn’t wish to buy a book autographed by the author? Enrich your personal page with detail. Publish your day to day thoughts, photographs, achievements, goals, events, experiences. It brings author close to the readers as they come to know the author closely. It will make them even more interested to know you, respect you, admire, and follow you. Also write the thoughts that inspired you. You should include all big news channels, publishers, newspapers, journals, critics in your friend and follower list. Post book inaugural and book cover page photographs. It will hike interest among your prospective readers.
Start blogging
Start blogging. Publish small extracts from your book in your blog. Promote your blog link through social networking sites. While reader reads your blog post, put a link which will land the reader in your website, from where they can directly buy your book. Stir interest, curiosity and leave the rest to be discovered in the book.
Give online purchase offers
Put some attractive offers for online buyers like first 50 online buyers, buying from your website will be entitled to 20% discount. Publicize the same everywhere on social networking sites.
Get into email marketing
Send attractive mailers to prospective buyers, entitling them special discount. Mailers can be sent to those who subscribed for mails and newsletters on your website. Email marketing can be used not only to sell your book, but also to share news about your achievements, critic’s appraisal, launch date of the book etc.
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