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26 May 11 Tips for Effective Door to Door Sales

Door to door sales generally appear highly irritating and interfering to the person visited; but from salesman’s point of view it’s one of the prospective chances to hit the bull’s eye. If one knows and masters few tricks of effective door-to-door sales, it’s no big deal. Here are few effective tips for you.

Do not be too pushy

People hate salespersons that are too pushy and keep on nagging to sell. They are sure turn offs. Never consider your prospects as a disposal box of your product. If you find your prospect is not interested in your product, leave it there. If you become too pushy, you may end up losing the prospect forever and incur bad perception of your brand.

Don’t lose hope

With a failed trial or series of trials do not lose hope, it will show on your face and you may appear boring, sad and cold to a good prospect too. If you are not enthusiastic about your product or service, you can’t expect your prospect to find interest in it too. Staying motivated from street to door, under every circumstance, every atmosphere is important as it’s you who are ‘face’ of the brand. So appear enthusiastic, pleasant, motivated, and persuasive. Remember, your prospect is literally a ‘prospect’ for you, not your customer, so don’t expect him or her to be too receptive. They are the people who are not actively looking for your product and your visit is unexpected, interfering. Conversion rate in this type of sale is low, so accept the fact. In a failed attempt, just think it was a bad one and move on to the next with a winning attitude. Celebrate each successful sale, and stay motivated.

Little planning can be helpful

Rather than being random and ringing all doorbells on your way, with piled up rates of failure why don’t you start planning a bit and secure more chances of success? Good planning and research may help you. Know who is your target audience, where they are located, what promise they expect from you, what is their trust level, when are they available and receptive to your presentation, what motivates them etc. Choose locations accordingly. So before starting with your sales call do a thorough research on the demography and psychograph of the desired target group. Also, do not reach them in inappropriate time. Strike a balance between quantity and quality of calls.

And you are there. Go and shoot, win and celebrate.

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18 Jul 09 Sell Yourself In A Job Interview

A job interview is basically just a sales pitch, and what you are selling is your experience and the requirements that you meet for the job to which you are applying.  You’re selling the fact that you would be the best person for that company to pay for that job, and you need to remember that during an interview.  Which is exactly why a good way to think of the interview situation is almost like a sales pitch.  You want to do your research about the company, research yourself, and find the best way to draw comparisons as to why you would fit into the company very well.

So first off, research the company to which you are applying.  Know their practices inside and out, as this will offer plenty of opportunities for you to showcase your knowledge during the interview, and will also let you get a better feel for the company before you even enter the interview stage.  If you were going to attempt to sell someone a product, you’d want to know everything about your potential audience right?  Same concept for knowing the company you’re trying to earn employment from.

Make a list of your strengths and rehearse them so that you can flow throughout the interview with well prepared statements on why the company needs you.  Stay away from terms suggesting that you would be a “perfect fit”, or “perfect for the job”, as these are severe turn offs to any interviewer.  Implying that you are perfect for the position only implies that you are giving a form response that the interviewer has heard a thousand times over, and shows you didn’t put enough thought into your interview to come up with engaging original statements.

Ask probing industry related questions to demonstrate that you know what you are talking about, and to show you are taking a major interest in the job opportunity.  Showing that you are interested in doing the job before you even have the offer will make the interviewer realize that you genuinely want to perform at that company.  And nothing sells your ability and experience like appearing to have the energy and interest to succeed as much as possible.

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