Writing a press release is as much a science as it is an art. You cannot afford to go wrong on the science part of the press release writing, if you want to strike chord with the journalists. Your press release will not get picked, if you have not adhered to the set standard for writing press releases, no matter how eloquent your language skills are. Follow the rules written below, and you will see a significant improvement in your press release writing skills. Before you go further, you can click on the following link, if you want to know about structure of a press release.
A press release should not be longer than one A4 (8.5”X11”) size paper. Divide your press release into 4 to 5 small paragraphs.
Do not use more than two quotations in the press release. And do not start a press release with a quotation. Quotations should come not earlier than the third paragraph. Only use quotations that come from the person behind the news or from CEO of the company.
You must include “About the company” at the bottom of the press release.
The contact details written at the bottom of the press release should be working. Do not put any phone number of e-mail id for the heck of it. Provide contact details of a person who is in charge of the media releases. This is important because you never know which journalist needs more info and hence end up contacting.
Start a press release with giving a proper place and complete date.
### marks the end of the press release, so you should not forget to add this.
I have provided a proper format of a press release in the previous article titled, structure of a press release. Do read it.
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Over the years, press release has become a significant part of marketing mix. Now, the company strategically crafts press releases to establish its brand in the market. Hence, writing a proper press release is imperative. One needs to know the proper format in which a press release should be written. The goal of this post is to educate its reader about the proper press release format.
A press release follows an inverted pyramid format (see fig.). The most important part of the news goes in the first paragraph followed by the information that is less important than the one preceding it. Include quotation and further explanation in the third paragraph, followed by background of the news. And the last paragraph of a press release contains history and other information about the company.
The image below contains a standard format used to write a press release. Every element mentioned in it is important, and always write a press release on a company’s letter head.
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