13 Nov 10 Which School of Marketing Thought You Belong To?
There coexist two schools of marketing thoughts. One propagates the ideas of blasting the audience until one becomes insensitive or one turn into a buyer. There is another school of thought that cajoles you to build relationship with your audience and treat them the way you will treat your better half. Which of the two schools of marketing thoughts do you agree with?
Before you show your loyalty to one and thrash the other one calling it a complete waste of money, I must tell you that neither of the two is wrong, and either of the two could be dangerous. It all depends upon your approach, and how you handle the tool. Let me throw some more light on the two schools to help you make informed decision on the marketing tool to use.
“Long sales page is what cut it for us”
This is the view of old school of marketing who believes in the power of mass media advertising, long sales letter, and multiple direct mail copies. Marketers subscribing to this school of thought believe in handling all the customers’ objection through a elaborate sales page. They are of the view that they get only one chance and limited opportunity to influence customers’ decisions, and they should use it to maximum.
Sales cycle is often shorter here. People either buy or they don’t from marketers of this school.
“We are close buddy. We will not sell you”
This is what the other camp of marketers believes in. Marketers swearing by “relationship first” maxim often lead you in believing that they have your best interest in their hearts, and no matter what they will not try to sell you anything. It is only when you have spent some time with them that they start recommending (read selling) products to you.
Sales cycle for this kind of marketing ranges from long to very long. People, because they trust this group, often buy more than one product from them.
Which side are you on?
So, which group of marketers do you belong to? The “long sales copy” one or the relationship one? As said earlier, there is nothing right or wrong about the either of the two. It all depends upon how you use it.
For me, I believe in both of them.
Tags: Audience, Best Interest, Decisions, Direct Mail, Hearts, Loyalty, Mail Copies, Marketers, Marketing Sales, Marketing Tool, Mass Media, Maxim, Maximum Sales, Media Advertising, Objection, Old School, People, Relationship, School Of Thought, Waste Of Money
05 Mar 10 A Job-Search Guide to Help People Over 45 – XVIII
As said in the last post, this is the last post in the series, and with this I will conclude my discussion on job-search tips for over-45 job seekers. In this part, I will talk about what to you need to promote during your interview.
Attract attention, and focus on the bright side
There may be quite a few things in the résumé that were not so much impressive, so try to bury it deeper during your interview by focusing your interviewer’s attention on your strength. Do not just dodge the questions asked about your weak points. Tackle the question wisely and enroute take a turn and move towards your strength. Do it covertly.
Promote your work ethics
Tell your interviewer that because of your age, you do not feel like hopping from one job to another, and will settle if you get a satisfactory job like the one you are giving interview for. Well say this but not in so many words. It should look as if it is coming naturally from you. Do not fake it. Loyalty is a big asset and that too a rare one.
Tell your interviewer your monetary worth
You have accumulated a lot of knowledge and expertise (perhaps interdepartmental ones as well) in your long career before being unemployed. Tell the worth of those skills in dollar terms. The interviewer needs to know your real worth.
With this our discussion on this topic comes to an end. And as a parting though, I must say that this phase (unemployment) is temporary, and there is always a job for a person who deserves it, and works to get it.
You may want to bookmark this post, as I have provided links to all the posts that I have written in this series below this paragraph. I would like to know what you think about this series, so use the comment box and start sending your input.
Index
- A Job-Search Guide to Help People Over 45 – I
- A Job-Search Guide to Help People Over 45 – II
- A Job-Search Guide to Help People Over 45 – III
- A Job-Search Guide to Help People Over 45 – IV
- A Job-Search Guide to Help People Over 45 – V
- A Job-Search Guide to Help People Over 45 – VI
- A Job-Search Guide to Help People Over 45 – VII
- A Job-Search Guide to Help People Over 45 – VIII
- A Job-Search Guide to Help People Over 45 – IX
- A Job-Search Guide to Help People Over 45 – X
- A Job-Search Guide to Help People Over 45 – XI
- A Job-Search Guide to Help People Over 45 – XII
- A Job-Search Guide to Help People Over 45 – XIII
- A Job-Search Guide to Help People Over 45 – XIV
- A Job-Search Guide to Help People Over 45 – XV
- A Job-Search Guide to Help People Over 45 – XVI
- A Job-Search Guide to Help People Over 45 – XVII
- A Job-Search Guide to Help People Over 45 – XVIII
Tags: Bookmark, Dodge, Dollar Terms, Interviewer, Job Guide, Job Help, Job Search, Job Seekers, Job Tips, Knowledge, Loyalty, Monetary Worth, Move Towards, Paragraph, Peo, Satisfactory Job, Search Job, Search People, Search Tips, Unemployment, Work Ethics
23 Sep 09 Writing A Resume In A Recession
Part of surviving in an economic downturn, is knowing how to adjust your job hunting tactics. Part of that is adjusting your resume. As your resume is your introduction, or pre-interview to a job, you have to know the right direction to take in an economic recession. If any company does happen to be hiring, they’re going to be more discriminatory than before to applicants that don’t meet their qualifications. Meaning you’ve got a much larger wall to climb, in order to get your foot in the door.
The number one step in this plan is to keep your resume as current as possible. By frequently updating your resume with your most recent accomplishments, or work history, you ensure it’s current and very reflective of you. Beyond that you want to customize your objective to tailor to the company to which you are applying. Your objective should not be a bland description of what you want out of a job, but rather what you want to put into a job. Specifically focused on the company to which you are applying.
Highlight your stability from previous jobs. By emphasizing that you are a worker that is reliable, and also with a fair amount of loyalty, you make yourself an asset to an organization. Companies are looking to people that they can count on if they’re actually hiring during a recession. Highlight the fact that you are dependable, and that a company would do well to hire you for that fact.
Finally, make sure that you personalize the resume for each company. You need to have a job specific resume each time, so that you are presenting yourself as an interested party. By making the resume count for them, you look interested and ready to commit to the position. The work you put in before you actually get a job will pay off on your road to getting hired.
Tags: Current, Economic Downturn, Economic Recession, Interested Party, Job Hunting, Job Pay, Job Resume, Jobs, Loyalty, Objective, Right Direction, Work History, Writing A Resume, Writing Resume
