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01 Jul 11 Tips for Salary Negotiation at Interview

Salary negotiation is an important part of any final job interview, from both the interviewer and interviewee’s point of view. Salary has to be negotiated in such a way, that both the parties remain benefited. But often poor negotiation skill of the interviewee can spoil the entire process and result into unsatisfactory output. Don’t let your poor negotiation spoil your future. Here are some tips for you.

Don’t rush towards the negotiation process

Undoubtedly salary is one of the main pulling factors behind job switching. Being tempted by better salary we often change jobs. And that’s a common interest for both you and the interviewer; since the interviewer has to pay you. That’s an obvious question which may crop up at any part of the interview process. But don’t rush towards the salary discussion. When asked you may quote your expected salary or say it can be worked out later.

Know your value first

To ask for a reasonable salary, first you need to find your own market value. Judge your value in terms of logical perception of your knowledge, experience, skills and expertise, achievements, training, brand association and educational qualification.

Organization’s pay structure

Some organizations may have their own pay structure as per the candidates’ educational levels. Defined salary structures are at times made flexible, depending on candidate’s exclusive skills or extra-ordinary caliber.  Know these pay structures before negotiating salary.

Exclusive position

In case your job position is quite unique and exclusive or you are the only one who could get through the interview process you can call for a premium amount of salary. As for example, if the concerned company keeps only one brand manager and you have been selected as the one, you can ask for a good salary package.

Industry rate
Know the industry rate first. Know how much other companies in the same industry are paying to its employees, at similar level like you. Knowing the industry rate will help you in the negotiation process to put forth a logical demand of salary.

Put your greed aside

Don’t get too greedy about money. A good company can’t be missed out for a few extra bucks. If everything is fine and you decide to join, don’t let the greed come in between. If you are getting a decent package, join it. Later on with time as you build good rapport and prove your skills salary hike won’t be a problem for you. Consider the entire package, not just winning negotiation. Too tall demand of yours may make the interviewer find you unreasonable or money minded. So be fair, gentle and not too pushy.

Let a good negotiation bring you good luck and the dream job.

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06 May 10 Brand Loyalty Badly Hit by Recession

In a new study released by comScore, it has been revealed that in the time of the economic recession when people was losing their jobs and were uncertain about their future, they have stopped believing in brands.

Even the brands loyal have claimed to have stayed away from purchasing their favorite brands. In March 2010, more than 50% said that due to the recession, they did not buy the brand they wanted to.

buying-brands-most-wanted-by-category-comscore The categories that were already on the fall, before recession, did not see much of a change, but categories in which brand loyalty was paramount got hit by the recession. Apparels, OTC, and Health and beauty products saw the major decline. These are the categories that had most brand loyalty. See image above for detail.

Shifted to cheaper brands

While answering a question about what the consumers buy if not their preferred brand then they revealed their trading down behavior as well. Coupons, discounts, and freebies were said to be on the decisive factors in preference setting. See image for detail.

consumer-trading-down-comscore

Tags: Brand Image, Brand Loyalty, , , Coupons Discounts, Decisive Factors, , , Health And Beauty, Health And Beauty Products, , Otc, Paramount, , , Preferred Brand

02 May 10 Credit Card Reform Wrong footed the US Consumers

Credit card reform was one of the many steps taken by Pres. Obama to pull the US economy from the ugly jaw of recession that engulfed many innocent families taking away countless many jobs. People were cheerful about it, but now as the promise had been acted upon and the law has been put in place, people are not cheerful. People are confused, angry, and ambivalent about it, as found by the Nielsen Company in a study.

Nielsen BuzzMetrics has done a thorough study to gauge the mood of the consumers, and for that the company sieve through 45,000 Usenet forums, 8,000 discussion forums, and 135 million blogs. According to the Nielsen Company, the main focus was on finding the following:

  • How are consumers reacting?
  • How are card companies communicating changes?
  • What actions do consumers plan to take?
  • Who is to blame?
  • Which companies are being implicated?

The study revealed that buzz related to Credit Card Act tipped off big time in May 2009, and it continued making round until it petered out n February 2010, when the law was put into effect. (See image for trend).

cc-reform-buzz2

People who went gaga on the announcement of Credit Card Act 2009 started to oppose it when Obama signed the bill to make it a law. People have many complains ranging from having not enough protection to fear of misuse by the company, etc. Only time will tell how justified this fear is, meanwhile see the image below to get the complete data.

cc-buzz-by-topic

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