Current IT field related information

28 Jan 11 How to Satisfy Your Visitors with Your Writing in 2011

We have come a long way since we first started typing words and sentences for the website. The novelty factor associated with reading “free content” has long been overspent. People now get free content delivered to their mails in tons. Even the use of keywords in all types of tags has long passed its “use by date” mark.

In 2011, SEO and writing is going to change big time as the rules of SEO game has changed and so has the readers’ mindset. People have stopped paying attention to copy that looks crappy, as lot of bad content has been littered on the Internet.

Not just the search engines, but users even are a lot more conscious of the value your content adds to his or her life, and after the introduction of snapshot feature in Google SERP, it has become more difficult for badly written content to make its way to the customers’ computer. Even when it gets a chance to get there, they are quickly thrown out.

So how to make a content interesting both for people and machine?

To make your content interesting for your readers you need to do the following:

  • Use the language that your visitors converse in.
  • Provide them the value they are looking for.
  • Do not just write anything. Do a research before delving into the actual writing process.
  • Read blog comments, forum posts, and watch YouTube videos to see what your customers are getting and what their requirements are.

Following the handful of tips given above will take your writing business to all new height, but how to make the same content accessible for machines (search engine bots).

If you are new to the field then the fact that you have to write content for machines as well may make you cringe, but this is what we all have been doing since always in the name of SEO content. We have been working to satisfy the needs of machine, so that it could display our websites when visitors come searching information on the topic we are writing.

To make your content standout with machines you need to do the following:

  • Do not write for the machine. Even it does not want anything to be written exclusively for it.
  • Place important keywords and other related terms at appropriate places.
  • Do not go overboard with optimization.
  • Write with audience in mind and SEO should be the secondary thought.

Content written for the two groups that we talked about above should not be mutually exclusive. You need to write content that meets the needs of both of them. This is not very difficult, all you need to do is practice.

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10 Jul 09 Is Copywriting Important for the Web?

Yes, it is! Who said it’s not? If this is what you think then please go to all those article spinners who think just making 8 or 10 or god knows how much articles using some keywords, some verbs, and some conjunctions are enough to produce a great website.

There are people who think, a good design, a good layout and of course SEO is all it takes to make a good website. Content always comes secondary to the subscribers of this school of thought. They see no value in copywriting until they come to the verge of extinction, and many even do not realize the importance then.

They feel it was something else, not the lack of good content that forced their websites untimely demise. The group that put no value on a well-researched informative content feels, it might be the quality of the central idea on which the website was build that failed them. You bet, it does lead to a sudden death, and so does a badly written website.

We need to understand that users that visit our websites are humans (not just search engine bots) who come to our websites (by whatever means) because he or she is seeking some information of the topic we claim to cover in our websites. For them the clever design, and jaw-dropping technology is just a good to have things, not the things they are looking for. What they are looking for is information, and information can only be delivered via content, not via technology. And here written words along with videos, audios and animations, become important.

Indeed, there is no denial that, people have moved away from reading (active mode of information consumption), and went closer to watching and listening (passive mode of information consumption), nevertheless, they are consuming content only, not the technology. Each one of us, who is not meditating in Himalayas for last hundred years, is aware of the way in which the information consumption has changed.

Much of the contents are now converted into either a video or an audio file, but still there are things that cannot be put into video or audio, and which need assistance of written words to convey the idea properly. Despite the growing popularity of video sharing sites and podcasting, we spent most of the time reading on the Internet.

We might be time starved, and hence, use multimedia contents to help us become multi-tasking, but watching and listening (despite it’s being passive medium of information consumption) are still secondary to reading on the Internet, which is an active mode of information consumption. And did I say, it’s the written words that command more respect and trust then the spoken ones. Always remember, written words sell more products then its spoken counterpart. Hence, quality copywriting is still important.

Tags: Animations, Audios, , Clever Design, , , , Extinction, Himalayas, Hundred Years, Informative Content, Passive Mode, School Of Thought, , Spinners, Sudden Death, Untimely Demise, Verbs, Verge, Video Sharing Sites,

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