Initially, when I started writing about crowd-pulling headlines, I thought there cannot be more than handful of strategies (formulas) for writing headlines that can build genuine interest in the article. But the more I wrote, the more unconvincing this line of reasoning became, and I ended up writing four posts (including this) on the topic. It goes without saying that I am going to share some more crowd-pulling headlines writing strategies in this post.
A headline like this will give the reader a definite time frame in which he or she can acquire the skill or knowledge talked about in the article in question.
Example:
A “tried and tested” headline infuses credibility in the article. A headline like this suggests that the article following the headline will provide the solution which has been tried by many people and they got benefitted from it. This is a type of testimonial headlines. (Read more on Testimonial Headline)
Example:
“50 best…tips, or 10…tips” or any similar headline gives a definitive idea about the length and nature of the article following such headlines. The article following this kind of headline should be written in a list-format. You can also use subheadings (Tip 1, or X tip 1) to write the article.
Example:
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Taking our discussion on headlines that builds interest for the article following the headline, I am going to share some more crowd-pulling headlines in this article. (Read How to Write Crowd-Pulling Headlines, Part – I & II).
A descriptive headline builds interest in the article by giving some idea about what to expect. And making it personal helps visitors relate with the headline and the article following it.
Example:
Learn to… headlines work the same way as do How to… headlines (read How to… headline guide). This type of headline suggests that the article following it will teach the visitors about the topic in question. You can either use a list-like structure for the article or blog post following learn to… headline or split the article or blog post in subsections by introducing appropriate headings.
Example:
Like learn to… you can also use step-by-step guide to… headline to tell the visitors that the article following such headlines will teach certain skills one step at a time. The article following this type of headline should be written in the list format.
Example:
This is another way to write headlines. Unlike the headline writing strategies dealt above, where the signifiers were added at the beginning of the headline, you will need to add “in Easy Steps” at the end of the headline. This strategy is equally effective in pulling visitors to your website. Use list like structure for the article following this type of headlines.
Example:
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