12 Jun 11 How Do You Gauge the Effectiveness of Your Social Media Marketing
Measuring the effectiveness of a marketing campaign is as important, if not more, as is the creation of the campaign, and same yardstick we use to measure social media marketing campaigns as well. But the question is how one measures social media marketing effectiveness? What goals are relevant for social media campaign? To answer questions like these, MarketingSherpa, a leading online marketing research agency, has done a survey in February 2011 with a sample size of more than 3, 000 people, result of which is given below.
The survey suggested that 85% marketers consider social media marketing fruitful if they successfully refer visitors to their websites, whereas, 56% think increased reach (reach of fan, followers, and subscribers) is the objective worth considering. At number three was the effect of the campaign on search engine ranking.
According to the marketers, the least important or the least expressive goal is the customer service/support savings. See image for details.
What do you think, which one is the most important goal from the ones listed above?
Tags: 000 People, Customer Service Support, Followers, Gauge, Marketers, Marketing Agency, Marketing Campaign, Marketing Campaigns, Marketing Effectiveness, Marketing Research, Marketingsherpa, Measures, Media Campaign, Media Marketing, Online Marketing, Search Engine Ranking, Social Marketing, Subscribers, Survey, Yardstick
21 Aug 10 Why Brevity is Important in Direct Response Copywriting?
Speaking less and communicating more is considered gold in every walk of life then why is it not consider that much sacrosanct in direct marketing copy writing, particularly in online direct marketing copywriting? And why it is not followed by almost all of the online marketers and copywriters? I know there are some exceptions, but exceptions do not make a rule, do they?
How much should one write?
This is an important question to ask. And the answer to this lies in the understanding of your consumer mental makeup because customer in every category has different expectation from the stuff they find during the research. You need to find for yourself how much your customers are going to read.
Provide them less
Do not give your customer everything she wants. Create a craving for more information by providing only what she needs at the moment is one way to keep your prospects coming back for more. Do not just go over and spill all you know on the face of the audience, your audience may not be ready for that. He may never wanted to get all those information in one go.
Do not outstay your welcome
As there is an entry door, there is an exit door as well, and a smart person knows that, and he uses both doors at appropriate time. He understands that no matter how smart, cool, entertaining, or “fun to be with” guest is, people get bored if he does not leave at the appropriate time.
You should learn to do the same with your words. You need to teach them how to leave and at what point. Your words and the wisdom you are sharing with your audience should not outstay the welcome.
Take, talk, and talk, and people will die of boredom
This happens in a party, it happens at home, and it happens in copywriting as well. People cannot stand a constant chatter — not unless you are the most hilarious or knowledgeable guy in the whole universe who knows one thing and everything — therefore, you need to learn to keep your paragraph shorter, and paragraph way shorter, which should culminate in making the whole piece an inch shorter than customer wants.
Always remember, the only way to keep your customers engaged is to keep them craving for more. This could only happen if you know how much to speak and when to speak.
Tags: Audience, Boredom, Brevity, Constant Chatter, Direct Marketing, Direct Response, doors, Exceptions, Expectation, Gold, Mental Makeup, Online Marketers, Online Marketing, Paragraph, People, Prospects, Response Copywriting, Smart Person, Universe, Wisdom
09 Aug 10 3 Cs of Online Marketing
The core of marketing is same, regardless of the medium it usage, but the principle and tools changes with the medium. And with every new medium, rules and face of marketing also change, sometimes for better and sometimes for worse. This happened when newspaper came into being, it happened when the Radio was invented, same phenomenon repeated when television came along, and so did when the Internet hit the scene.
The rules and tools of Internet Marketing have not been same even on the Internet. It has changed a lot over the year. But three things remained at the core of it, and will always remain so. These are the things we will discuss in the following paragraphs.
Content
Content is the driving force behind media. Media is nothing if not content serving engine — I know it is marketing vehicle as well, but that is the hidden part of it, which we all feel convenient in ignoring. So to make our media vehicle (read websites, blogs, or forums, etc.) successful, we need to have high-quality content that keeps the visitors reading and asking for more. This eventually will make them join our mailing list.
And do I need to tell you what a stupendously big e-mail list can do to your online business!
Conversion
What is the goal of website content? What is the reason behind its being? Have you asked these questions? If not then now is the time to ask so because I am going to tell you the answer to this question.
The ultimate, mega, final goal of content is to persuade, nudge, or coax our customers to buy from us, or to subscribe to our mailing list. In other words, the ultimate goal of content is to push people to take desirable action. So again, it went out to content.
Who said content is not important…huh!
Community
This is the final C. This is what we want to build around our product. This is what Harley Davidson got, and other bike brands do not.
A community is so powerful that it can save a company from inevitable bankruptcy. It saved Harley Davidson in early part of 20th century, and it even forced Coca Cola from changing its formula in 1980’s.
Building such a loyal fan base is not going to happen in a day, and for more than 99% of businesses it never happens. But this should be the ultimate goal of a business, for this is very rewarding. You should build, foster, and nurture a community around your product.
Is there anything that can pull all your customers together? Find out what it is and start working upward, until you have a community that grows itself.
Who said organic community…?
The 3Cs we discussed above can easily make or break your business. You should, therefore, take measured steps and not let any of the three go out of control.
Tags: Bankruptcy, Big E, Bike Brands, Blogs, Driving Force, E Mail, Face, Harley Davidson, High Quality, Internet Marketing, Mail List, Online Business, Online Conversion, Online Marketing, Paragraphs, Phenomenon, Principle, Quality Content, Radio, Tools
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