Newsletter is an effective tool for brand promotion, which people effectively use to reach out the regular and prospective customers. But at times, such newsletters are not warmly welcomed, rather are thrown to the trash by marking as ‘Spam’. Have you ever thought what makes a newsletter destined for the spam box? Here are some reasons.
Too often intrusion
A newsletter which keeps coming to the subscribers’ inbox frequently is a sheer disturbance for them. No one wants sales messages every day. Do not send newsletters so often. Keep a nominal gap between two consecutive newsletters.
Forced newsletters
At times desperate marketers send out the sales newsletters randomly and intrude into privacy. At times, if a person visits a website for some purchase or registers for membership, the website holder counts the person as interested in newsletter and keep sending newsletter even without due permission. Such acts are highly annoying and the recipients do not hesitate to mark such newsletter as ‘spam’ and throw to the trash bin.
Nothing so special
At times marketers assume a newsletter is good enough to induce sales and does not need any added attraction. If you are planning releasing monthly newsletter for your brand to the target group of customers, make sure your every newsletter induces prospects to buy. It can be certain amount of discount or free gifts or offers like ‘Buy 2, Get 2 Free’ etc. Or you may send out newsletters in case of a new launch or some occasion or festival related offer. If there is no such festival approaching, you may simply connect with the season and make the best of it. People open newsletters to find a new offer, not to find ‘Buy from us’ kind of messages. Thus a good newsletter is always thematic, based on some central theme or idea.
Too chaotic
A good design is very important for a newsletter. Even if you need to inform the prospect or educate about something, you can’t afford to bore him or frustrate with a long newsletter, with too much information and cramped breathing space. Keep words minimum, crispy yet attractive. Use good combination of color as per the theme. Layout should be neat with enough white space for the eye to move around easily.
These are the few common mistakes that newsletters carry at times and therefore are destined to be in spam box. Don’t let these silly shortcomings spoil destiny of your newsletter.
Tags: Acts, Added Attraction, Brand Promotion, Due Permission, Free Gifts, Gap, Intrusion, Launch, Marketers, Newsletter, People Find, Prospective Customers, Prospects, Registers, Sales Messages, Spam, Subscribers, Target Group, Trash Bin, Wit
Now that HDTV has officially taken over, to the point that practically any income can find an affordable screen to meet their needs, I guess the industry is trying to push the next big thing. Likely only to try and get you to buy something overpriced and impractical, like most new technology. And now Samsung is no different, as the company plans to launch the first HDTV that’s also fully 3D. By projecting two images, one from the left of the screen and another from the right, and with the use of special 3D goggles, Samsung’s new plasma offers a practically three dimensional experience. Or at least it’s supposed to feel like one.
The only problem is initial reports have it that the ‘3D’ experience falls far short of anything that could possibly replicate true three dimensional filmmaking.
By now we’ve all seen at least one movie in the theater that features 3D, and usually it’s pretty cool, and most of the time you feel as though the images on the screen actually are three dimensional. But the problem with Samsung’s plasma screen, is that they are using content that wasn’t meant to be seen 3D, opposed to a film that’s specifically shot for such a purpose. Therefore most people describe the experience as being unintentionally nauseating. And considering how long the world took to embrace HD, I don’t think jumping into the 3D realm right away is a good idea.
But then the 3D revolution is always being talked about with television and films, where every few years the reports start about new jumps in 3D technology that will make 3D TV in your home the standard, but I fail to see a time when that’s actually going to work the way companies like Samsung hype.
Maybe when the day comes where your television will actually project a 3D hologram? Opposed to having to put on special 3D glasses just to watch TV.
Tags: 3d Experience, 3d Glasses, 3d Goggles, 3d Realm, 3d Revolution, Dimensional Experience, Filmmaking, Films, Guess, Hd, Hdtv, High Def, Hype, Images, Initial Reports, Launch, New Technology, People, Plasma Screen, Samsung, Television
