msgbartop
Current IT field related information
msgbarbottom

07 Aug 11 Why Newsletters are Often Marked As ‘Spam’ by the Receiver?

Newsletter is an effective tool for brand promotion, which people effectively use to reach out the regular and prospective customers. But at times, such newsletters are not warmly welcomed, rather are thrown to the trash by marking as ‘Spam’. Have you ever thought what makes a newsletter destined for the spam box? Here are some reasons.

Too often intrusion

A newsletter which keeps coming to the subscribers’ inbox frequently is a sheer disturbance for them. No one wants sales messages every day. Do not send newsletters so often. Keep a nominal gap between two consecutive newsletters.

Forced newsletters

At times desperate marketers send out the sales newsletters randomly and intrude into privacy. At times, if a person visits a website for some purchase or registers for membership, the website holder counts the person as interested in newsletter and keep sending newsletter even without due permission. Such acts are highly annoying and the recipients do not hesitate to mark such newsletter as ‘spam’ and throw to the trash bin.

Nothing so special

At times marketers assume a newsletter is good enough to induce sales and does not need any added attraction. If you are planning releasing monthly newsletter for your brand to the target group of customers, make sure your every newsletter induces prospects to buy. It can be certain amount of discount or free gifts or offers like ‘Buy 2, Get 2 Free’ etc. Or you may send out newsletters in case of a new launch or some occasion or festival related offer. If there is no such festival approaching, you may simply connect with the season and make the best of it. People open newsletters to find a new offer, not to find ‘Buy from us’ kind of messages. Thus a good newsletter is always thematic, based on some central theme or idea.

Too chaotic

A good design is very important for a newsletter. Even if you need to inform the prospect or educate about something, you can’t afford to bore him or frustrate with a long newsletter, with too much information and cramped breathing space. Keep words minimum, crispy yet attractive. Use good combination of color as per the theme. Layout should be neat with enough white space for the eye to move around easily.

These are the few common mistakes that newsletters carry at times and therefore are destined to be in spam box. Don’t let these silly shortcomings spoil destiny of your newsletter.

Tags: , , , , , , , , , , , , , , , , , , ,

06 Jan 10 Why Should You Write a Cover Letter?

A little over 3 years back I walked this line. I designed my CV, filled in the vital details, buttoned my shirt, and knotted my necktie for my job interview. But, I missed one thing, which HR head of the business school I studied did not tell me. I did not create a cover letter. My friends who were more into jobs suggested me to write one, but I didn’t.

What happened?

They had their job and I didn’t, for long time, and that is how I realized the importance of a cover letter in job search. Do you wish to travel the same path, and have the same experience before you realize the importance of having a nicely written cover letter?

I hope not!

Benefit of having a cover letter

Why do we need a cover letter? What difference does it make to our skills?

None. A cover letter does not make any difference to your skills. But, it helps you present your skills in the friendliest manner using the least possible words. You need a cover letter because:

  1. You have to compete with hundreds (if not thousands or tens of thousands) of applicants who have exactly same qualification as you do.
  2. You have to make your claim of being the most suitable candidate for the job stand out among the claims made by other applicants through their résumé.
  3. You do not want your CV to remain unopened and get thrown in the trash bin.
  4. You want to give an idea about who you are, what your qualification is, and what you can do even before your employer reads your résumé.

Let me tell you a HR secret. HR people do not go over all the résumés that they get. They read the cover letter typed in the mail body or sent with the CV and make their mind based on the information they get in the cover letter.

If you are not convinced with what I have said above then reread the entire post and do it until you start believing it because this is important. I am leaving you with this thought, and tomorrow I will tell you about the structure of a cover letter.

Tags: 3 Years, Business School, , Cover Search, , , , , , , Mail Body, Necktie, Search Travel, , Tens Of Thousands, , Vital Details

17 Jun 09 Twitter for Writers

Everyone is talking about 140-character revolution, and everyone is learning to convey the message in 140 characters. Thanks to twitter and other micro blogging services (like plurk), people at large are learning to say everything in 140 characters; to be more precise, everyone is learning to power-pack the 140 characters available to us.

For a writer, twitter can be useful in more ways than you think, and how you will use twitter depends upon the kind of writer you are. If you are a freelance writer who is just looking for some freelance writing assignments then twitter can not only help you promote your writing services. You can use twitter to remain constantly in touch with your existing clients or your ex-clients as well. It can also help you in getting new clients. Twitter can also be helpful for a writer who wants to get published. You can get the up-to-date information on the different publishing houses and what kind of novels they are planning to publish in the coming years. It will give you a fair idea about what clicks with a certain publishing house, and what gets thrown into trash bin. If you are a newbie then you can use the links shared on twitter to develop or polish your writing skills.

For a freelance writer or blogger who is finding it hard to get ideas for writing on a daily basis, twitter can work as a source for cracking ideas to write on. You can use twitter to see what people are talking about, and what is gaining popularity in your niche. If you are interested in using twitter as a writing idea generator then follow the following steps:

  1. Follow people working in your or any related niche.
  2. Find the articles from the links shared by people whom you follow.
  3. Scan the articles to estimate its worth.
  4. Shortlist the article or articles you want to read.
  5. Read the article shared
  6. Do a preliminary research on the topic discussed in the article to get a deeper understanding of the subject.
  7. Write down the main points you want to elaborate in your article or articles.
  8. Arrange the bullet points in the order in which they should appear in the final article or articles.
  9. Write the article.
  10. Proofread it.
  11. Publish it.
  12. Make a bit.ly link (like http://bit.ly/kdHRb)
  13. Tweet it.

Tags: , , , , , , , , , , , , , , , , , ,

Low cost and high quality provided by the top Website Hosting providers.

Meet Michael Fertik with Reputation.com.