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31 Aug 10 Bing is Spreading Wings Encompassing Google Searchers

According to The Nielsen Company, the YoY (year on year) growth of Bing has been 56% between July 2009 and July 2010. The US search market share of Bing has grown to 13.6% from 9%, which is a delta increase of 4.6%, and a relative increase of 51%.

In search business, Google, which is nobody’s guess, is a market leader in the United States. Google has 64.2% market share. At number two is yahoo with a 14.3% market share. Bing, despite its growth, is on number 3 with 13.6% market share. At number four and five slots are Ask.com and AOL search with 2.1% and 1.9% market share, respectively.

In terms of YoY growth, AOL search is the biggest loser. It has lost 38% market share. At number 2 is Yahoo Search which is slimmer by 17%. Google too shed some pound, but it is mere 1%. Two search companies to gain weight are Bing (51% YoY growth), and Ask.com Search (24% YoY growth). See image for detail.

US-search-market

Tags: Aol Search, Biggest Loser, Delta, , , , , , , Relative Increase, , Search Companies, , , , Slots, , , ,

12 Aug 10 How Much Detail is Enough, And When It Becomes Boring?

In the last blog post we talked about why it is important to include details in a story or an article. We all seemed to agree that it is in details that real thrill and excitement of a story lies, and it is very, very important for a writer to include details in his or her writing pieces. But in the same article we could see a caveat against including too much detail, for it renders the article or story unreadable.

A write should only include details that take the story forward or which add to the understanding of the story. Rest of the things should not be included. Do not add even a single extra word that does not add to the development of your story or article.

Howe much details

Imagine you are driving a car through the country. What do you see? Do you see entire countryside, or just the thinks visible from the driver’s seat?

Do not force your audience to look sideways, walk behind, and go round and round, just to see every aspect. Your audience does not wish to see every aspect of a situation. She only wants to see what naturally will be visible from where he is standing in the context of story (driver’s seat).

When adding details to a story do not go on writing anything and everything about the subject that comes to your mind or everything that you know, just write what is relevant, and what you see from where you are. Put your blinkers on. The detail that does not add to the progress of story is not worth including.

Avoid adjective shorthand

How many stories, memoirs, articles, or novels have you read that contains adjectives like amazing, wonderful, or spectacular, etc.?

These are useless word that does not say anything. Write “you will not believe how amazingly wow that birthday party was,” and guess what, they will not believe it. Describe the situation, but do not use adverbs or adjectives that are empty of any meaning.

No cliché or dead metaphor please

It holds true for cliché as well. Cliché is called cliché because it is cliché, and people have moved away from it. A phrase or word becomes cliché when there is no emotional juice left in the phrase. Similarly, you should also stay clear of dead metaphors. I would recommend creating your own metaphors — metaphors that say something.

The golden rule here is to not include any dead metaphor, cliché, and unnecessary adjectives and adverbs in your writing. Instead of taking these shortcuts, try to describe the situation or thing in a bit detail for audience to make sense of it, or to get amazed, scared, or astonished. At the same time do not add too many details. It gets boring, after a while.

Tags: Adjective, , Adverbs, , Birthday Party, , Caveat, Countryside, Dead Metaphor, Driving A Car, Excitement, , , Memoirs, , Shorthand, Wow

20 Jan 10 Starting An Internet Writing Career

Writing on the internet, and expecting to get paid for your work, isn’t easy.  Most people who don’t have experience in the field may think that setting up a blog, and then getting some traffic is enough to make a living, but it isn’t.  In truth you have to work at it, craft your ability, and be prepared to go through some rough patches.  How you work through these, and adapt your writing ability, are the keys to your success.

The biggest part about being successful writing is pretty much just being diligent.  You have to work at any career, and writing on the internet is no different.  You can’t allow yourself to second guess your career choice, or give up when the assignments seem too few and far between.  Something has to break eventually, but if you give up, you’ll never get that opportunity.

Learn how to use keywords, and to write SEO.  Search Engine Optimization is the most important technique for any internet writer.  If you want your articles to garner attention, and be read by the mass public, you need them to get noticed on search engines.  Because sites like Google operate searches by using keyword recognition, you need to have your articles formatted properly, and with the correct sprinkling of keywords.

Make sure that you make friends within the industry as well.  Network, network, network so that you can connect to as many job providers and writers as possible.  These are the people that have and will know about the best jobs.  Getting connected to them will open up as many doors as possible, and really get your career moving.

As long as you work hard, and are diligent, you can succeed.  Just remember to keep at it, and don’t give up on writing.

Tags: , , , , , Internet Writer, , , Mass Public, Moving, Rough Patches, , , Sprinkling, Successful Writing, , , Well Network,