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07 Aug 11 Why Newsletters are Often Marked As ‘Spam’ by the Receiver?

Newsletter is an effective tool for brand promotion, which people effectively use to reach out the regular and prospective customers. But at times, such newsletters are not warmly welcomed, rather are thrown to the trash by marking as ‘Spam’. Have you ever thought what makes a newsletter destined for the spam box? Here are some reasons.

Too often intrusion

A newsletter which keeps coming to the subscribers’ inbox frequently is a sheer disturbance for them. No one wants sales messages every day. Do not send newsletters so often. Keep a nominal gap between two consecutive newsletters.

Forced newsletters

At times desperate marketers send out the sales newsletters randomly and intrude into privacy. At times, if a person visits a website for some purchase or registers for membership, the website holder counts the person as interested in newsletter and keep sending newsletter even without due permission. Such acts are highly annoying and the recipients do not hesitate to mark such newsletter as ‘spam’ and throw to the trash bin.

Nothing so special

At times marketers assume a newsletter is good enough to induce sales and does not need any added attraction. If you are planning releasing monthly newsletter for your brand to the target group of customers, make sure your every newsletter induces prospects to buy. It can be certain amount of discount or free gifts or offers like ‘Buy 2, Get 2 Free’ etc. Or you may send out newsletters in case of a new launch or some occasion or festival related offer. If there is no such festival approaching, you may simply connect with the season and make the best of it. People open newsletters to find a new offer, not to find ‘Buy from us’ kind of messages. Thus a good newsletter is always thematic, based on some central theme or idea.

Too chaotic

A good design is very important for a newsletter. Even if you need to inform the prospect or educate about something, you can’t afford to bore him or frustrate with a long newsletter, with too much information and cramped breathing space. Keep words minimum, crispy yet attractive. Use good combination of color as per the theme. Layout should be neat with enough white space for the eye to move around easily.

These are the few common mistakes that newsletters carry at times and therefore are destined to be in spam box. Don’t let these silly shortcomings spoil destiny of your newsletter.

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08 Aug 09 Don’t Be Afraid To Lose Your Job

The economy has slowly begun to make slight recoveries, and jobs are also slowly being replaced, allowing for the many people without jobs to find new opportunities.  But that doesn’t mean the fear of losing your job has gone away.  The economy is still in pretty rough shape, and the numbers aren’t exactly improving by a large amount.  No doubt everyone is still very afraid of losing the little that they’ve worked so hard to earn as things stand now.  But you can’t let that fear of losing your job affect your life, or else you could find yourself in a very unfortunate situation, just the sort you were scared of in the first place.

Being afraid to lose your job can affect your performance at work, and how well you function in the other aspects of your life, from social activities to health and well being.  Fear of something like job loss is extremely stressful, putting your body through a whole torrent of negative emotions and thoughts, affecting your life in any manner of negative ways.  So your first step to combat those negative emotions?  Control what you experience concerning the economy.

It’s good to keep tabs on what’s going on in the world, but if you find a lot of stories about economic tension, try to avoid them.  You know the state of the economy, there’s no reason you need to be reading about it every five minutes.  By sort of ignoring the negative news, you’re not allowing yourself new information to worry over, decreasing the likelihood that you will be stuck thinking about how horrible life could turn if you lost your job.

Make a good plan for how to conduct your job search should you lose your job.  This way you have a back up plan at the ready, so the blow of actually losing your job wouldn’t be as harsh of one.  Being prepared is never a bad thing, and you’ll feel better knowing that you’re ready for anything, no  matter what the economy throws at you.

Finally, just stay positive.  Positive thinking is the best way to reduce stress and fell better.  Stress is usually derived from negative thinking, so instead of worrying about life without your job, think about how glad you are to still have a job despite the economic turmoil.

Tags: , , , Horrible Life, Job Loss, , , Losing Your Job, Negative Emotions, Negative News, , No Doubt, , Positive Thinking, Rough Shape, , , Tension, Torrent, Unfortunate Situation

05 Mar 09 Internet Marketing is a Valuable Part of Business

Business growth and success is based on fundamental principles that help you to achieve your goals. The first thing you need to do is make a decision regarding what you want for your business. This helps develop focus in a specific direction. The next thing is to develop a plan of action. In the last few years, the internet has become a major part of most businesses. People use the internet to conduct market research, search for products, information, services and even for entertainment.

Most successful people have recognized the need for an integrated marketing approach. There are many important reasons to have a web presence, especially since it has become so much easier and affordable. The internet can offer you valuable exposure for your product or service. Many people find it a daunting task because they have  limited technical knowledge, and automatically assume that getting set up is going to be an expensive exercise.

Before setting up your internet site you need to decide what your message is going to be. Take some time to write a list of what you hope to achieve from your site. You can have access to a vast reservoir of information and intelligence, but it is of little value if you are not prepared to spend the time thinking about what benefits you can offer the consumer. If your information is honest and accurate your site will have credibility. Take the time to work out a definite plan, know what you want your internet marketing to achieve. Unless you are able to monitor the results you have no way of knowing what value this avenue is adding to your business growth.
There are many different approaches to suit the needs and budget of every kind of business or individual. Before you make your decision check out www.gossimer.biz. They offer many different options and there is sure to be something to suit your needs. They can provide you with templates and even give you the option to customize your own web page with just basic computer knowledge. In addition to a customized service they also have many other valuable resources which you can incorporate into your business strategy. It is always best to work with a business that is a specialist in the field of internet technology. 

Once you have your site you need to turn it into a valuable promotional tool that will attract visitors. The real reason for a website is to communicate with a potential consumer. The bottom line of any marketing action is to get new clients. Focus on the reasons why your service will improve the consumer’s life. They must be able to visualize the benefits they are being offered in a clear and concise way. It is the benefits that will motivate a potential client to take action and buy into your message.

If you keep these principles in mind you will find that the internet is a valuable tool that helps you grow your business, and you will generate consumer interest and action.

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