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07 Aug 11 Why Newsletters are Often Marked As ‘Spam’ by the Receiver?

Newsletter is an effective tool for brand promotion, which people effectively use to reach out the regular and prospective customers. But at times, such newsletters are not warmly welcomed, rather are thrown to the trash by marking as ‘Spam’. Have you ever thought what makes a newsletter destined for the spam box? Here are some reasons.

Too often intrusion

A newsletter which keeps coming to the subscribers’ inbox frequently is a sheer disturbance for them. No one wants sales messages every day. Do not send newsletters so often. Keep a nominal gap between two consecutive newsletters.

Forced newsletters

At times desperate marketers send out the sales newsletters randomly and intrude into privacy. At times, if a person visits a website for some purchase or registers for membership, the website holder counts the person as interested in newsletter and keep sending newsletter even without due permission. Such acts are highly annoying and the recipients do not hesitate to mark such newsletter as ‘spam’ and throw to the trash bin.

Nothing so special

At times marketers assume a newsletter is good enough to induce sales and does not need any added attraction. If you are planning releasing monthly newsletter for your brand to the target group of customers, make sure your every newsletter induces prospects to buy. It can be certain amount of discount or free gifts or offers like ‘Buy 2, Get 2 Free’ etc. Or you may send out newsletters in case of a new launch or some occasion or festival related offer. If there is no such festival approaching, you may simply connect with the season and make the best of it. People open newsletters to find a new offer, not to find ‘Buy from us’ kind of messages. Thus a good newsletter is always thematic, based on some central theme or idea.

Too chaotic

A good design is very important for a newsletter. Even if you need to inform the prospect or educate about something, you can’t afford to bore him or frustrate with a long newsletter, with too much information and cramped breathing space. Keep words minimum, crispy yet attractive. Use good combination of color as per the theme. Layout should be neat with enough white space for the eye to move around easily.

These are the few common mistakes that newsletters carry at times and therefore are destined to be in spam box. Don’t let these silly shortcomings spoil destiny of your newsletter.

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05 Jan 09 Surviving Recession through the internet.

While recession is not exactly seen as ‘daddy´s day at the park’ it does not necessary have to be a death sentence to someone´s career. There are vast opportunities that one can undertake to make money through the Internet even in recession. Care should be taken at this time that all measures are taken to protect ones self from any possible identity theft that may occur. The last thing you need is to have your identity stolen while you browse from web page to web page. If you have something to offer then follow these simple steps to ensure your product get to the targeted section of the market.

Make a plan about your business that outlines the service/product you intend to offer and the market segment you expect to reach. In order to execute an action , there has to be plan that governs all the steps that one intends to make. This will prepare you in advance for the many responsibilities that may arise as you undertake you mission step by step.

Create a website for yourself . There are thousands of website packages that allow you to build a website at an affordable price and even offers privacy protection.Organize your website to ensure that it is easy to navigate and attracts the attention of online navigators.This can be achieved though optimization of your website using tools such as SEO.Finally ensure that you have taken the necessary precautions to avoid Identity theft

As budget is the determining factor in any recession there are quite a few ways for you to advertise your services without having to spend a lot. E-mail marketing for example is a cheap way that guarantees this.E-mail marketing requires that one has to an organized database in operation and a system that manages the messages you intend to send out.

There are thousands of websites that claim to drive Internet traffic to ones website, this has to be carefully researched as at times there really is to gain to this , just spam and not Internet traffic. Another point is that in order to be aggressive in the market, one has to be aggressive to defend his/her product and brand, always check to ensure that untrue advertisements regarding your product are not made and that you are not hosting your competitor on your website!!

Understand the desires of your customers and always review blog posts to see what hey are saying. By doing so you will be informed as to what you need to offer your clients in order to stand out in the market by these very blog posts.

For those who do not have a product to offer at the time and may consider working as a freelancer special care should be taken when looking for at home jobs on the Internet. Never take a job that you have to pay for, after all that is the main reason you are behind a job, to get paid!!. I recommend Odesk, Elance if you wish to work as a freelancer using the Internet.

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